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Hans Snook

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Name  Hans Snook

Hans Snook smiling, with a mustache, wearing eyeglasses and a black shirt.

Similar  Tom Alexander (businessman), David Dyson (businessman), Graham Howe (businessman)

Hans Roger Snook (born 26 May 1948) is a businessman, best known for his time as the founder, with Graham Howe and Chief Executive of UK mobile phone company Orange.


Hans Snook is smiling while holding a mobile phone in front of an orange vehicle. Hans with white hair, wearing eyeglasses and a black leather jacket over a white shirt.

Early life

He was born to a German mother and a British father, and grew up in Vancouver, British Columbia, Canada, where he went to the University of British Columbia.


He then began a career in hotel management, which led him to Calgary for six years. In 1983, he set off on a round the world trip, which was cut short when he arrived in Hong Kong and became Chief Executive of a wireless paging business (which subsequently became part of the Hutchison Whampoa Group). In 1992 Snook was despatched to the UK and closed Hutchison's Rabbit phone system; and instead turned efforts to developing the UK's fourth mobile phone network.

On April 28, 1994 Orange was launched. Within five years Orange had developed an enviable reputation as well as a growing international presence.

He is known for introducing the famous tag-line the future's bright, the future's Orange.

Mannesmann of Germany purchased Orange Plc, in a failed attempt to challenge Vodafone as the World's leading mobile phone company. This set off a chain of events which resulted in France Télécom taking ownership of Orange, and in 2001 Snook stepped down as a special advisor to Orange. His public involvement since then in the UK telecoms industry was as Chairman of Carphone Warehouse, between 2002 and 2005 and on stepping down from this post he was appointed non-executive chairman of Monstermob Group Plc, the ringtone company.

Known for his fondness for fung shui, alternative medicine and colonic irrigation, Snook was an unconventional British business leader. Blending all of these interests together he is now the major shareholder in The Diagnostic Clinic , a medical clinic in London integrating Western medicine with complementary and alternative practices. He is also the non-executive Chairman at Health Smart Limited, and a non-executive director of DDD Group Plc, and in telecoms the Non-Executive Chairman of the Thai mobile phone company Truemove.

Personal life

He was with his first wife, Etta, for 22 years until 2000, the same year he left Orange UK as Chief Executive. In 2000 he moved in with 34-year-old Helen Seward, a former Orange employee.


Hans Snook Wikipedia