Type Public company Headquarters Minato, Tokyo, Japan Founded 6 October 1895 | Number of employees 3,107 (2011) Founder Hironao Seki Parent organization Hakuhodo DY Holdings | |
 | ||
Industry Advertising
Public relations Key people Junji Narita: Chairman & CEO, Kirokazu Toda: President & CEO Products Branding & identity
Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing Subsidiaries TBWA/Hakuhodo, Hakuhodo Tokyo CEO Hirokazu Toda (Jun 2010–), Junji Narita (Jun 2010–) Profiles | ||
Su kam s launched a brand new tvc creative agency hakuhodo percept pvt ltd
Hakuhodo Inc. (株式会社博報堂, Kabushiki-gaisha Hakuhōdō) is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.
Contents
History
Hakuhodo is the oldest advertising agency in Japan and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In October 2003 the company became part of the Hakuhodo DY Holdings after merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003.
Global presence
Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe, the Americas and Australia. In Japan and in offices around the world.
Awards and recognition
Hakuhodo and its affiliate companies claim to have won awards and recognition at major advertising festivals for work on a number of different clients across categories including Cup Noodles "hungry?" campaign wins Grand Prix at the Cannes Lions International Advertising Festival in 1993 are created by Hakuhodo.