Founded 1417 Number of employees 800 | Website www.PaulanerHPUSA.com | |
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Native name Hacker-Pschorr Bräu GmbH Key people CEO:Stefan SchmaleAndreas Steinfatt Owner Paulaner Group, Brau Holding International Type Gesellschaft mit beschränkter Haftung | ||
Hacker-Pschorr is a brewery in Munich, formed in 1972 out of the merger of two breweries, Hacker and Pschorr. Hacker was founded in 1417, 99 years before the enactment of the Reinheitsgebot Purity Law of 1516.
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As one of six breweries located within Munich's city limits, its beers are among those served at Oktoberfest.
History
In the late 18th century, Joseph Pschorr bought the Hacker brewery from his father-in-law; he subsequently founded a separate brewery under his own name. His two sons divided his estate by each taking control of one of the two separate breweries. In 1972, Hacker and Pschorr merged to form Hacker-Pschorr, but the beers were sold as separate brands well after 1975.
When Crown Prince Ludwig I of Bavaria was to celebrate his wedding in Munich in 1810, he decided it was an occasion for all of Bavaria to celebrate. He commissioned Josef Pschorr, then the brewmaster of the Hacker-Pschorr brewery, among other Munich brewers, to develop special brews to commemorate the occasion.
Subsequent annual celebrations evolved into the city of Munich’s Oktoberfest, which is attended by over six million people each year, who in 2011 consumed over six million litres of beer. By Munich law, only the six breweries within the city limits of Munich are invited to serve their beer at Oktoberfest. Hacker-Pschorr is one of the six, as is its sister brand, Paulaner. Today’s event is held on land donated by Josef Pschorr.
Prior to 2009, Hacker-Pschorr was imported to the U.S. via Star Brand Imports, based in White Plains, New York and part of Heineken International. In 2009, Paulaner HP USA (formerly Distinguished Brands), of Littleton, Colorado, took over the import business of Hacker-Pschorr and Paulaner in the United States.
Beers
Hacker-Pschorr produces 15 different products, some of them are only seasonally available. Hacker-Pschorr Weisse is the most popular of the company's beers.