Founded 2015 Products Video streaming | Headquarters Singapore | |
Type of site Private (Joint venture) Area served Singapore
Philippines
Thailand
India
Indonesia Key people Krishnan Rajagopalan
(Founder & CCO)
Peter Bithos
(CEO) | ||
HOOQ (pronounced as hook) is a video on demand streaming service. It is a joint-venture of Sony Pictures Entertainment, Warner Bros. and Singtel. HOOQ is Asia's first premium video-on-demand service to launch across the South East Asia and India.
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About HOOQ
HOOQ delivers over 35,000 hours of Hollywood, regional and local titles to customers anytime, anywhere by enabling them to stream and download their favorite shows on their Internet device or platform of choice including computers, smartphones tablets and smart TVs via Google Chromecast. HOOQ was also recently named Best Mobile App in the Media, Film, TV or Video category at the GSMA’s Global Mobile (GLOMO) Awards 2016 in Barcelona. HOOQ currently operates in the Philippines, Thailand, India and Indonesia with a population footprint of over 1.6 billion people.
HOOQ Named Best Mobile App 2016 at GLOMO
HOOQ was named Best Mobile App in the Media, Film, TV or Video category at the Global Mobile (GLOMO) Awards 2016 in Barcelona.
The GLOMO Awards highlights the greatest achievements and innovations across the mobile industry and include more than 40 awards over eight categories. The awards showcase the very best and most compelling apps in the field of multimedia; those that are primarily innovative but also driving eyeballs and audiences from the fixed screen to the mobile screen. The other nominees for the category included; Fjord & Vocento S.A. for ABC mobile web; Magisto for Magisto Video Editor & Mak; Netgem for EETV; and PTCL for PTCL Smart TV App.
Distribution Partnerships
HOOQ launched its inaugural service in the Philippines, before its expansion to Thailand, India and now Indonesia, with a population footprint of over 1.6 billion people.
Pricing and subscriptions
HOOQ is available for a monthly as well as a weekly subscription. HOOQ has plans in bite-size with its weekly pricing from as low as USD1.40. This was the first time such a price plan was introduced in the relative young video-on-demand space considering the amount of Hollywood content available.
Original Content Production
HOOQ signed a landmark co-production deal with the Philippines’ number one mobile brand Globe Telecom and independent studio Reality Entertainment to produce an original mini-series based on the multi-award winning movie On the Job, or OTJ which revolves around a hard-hitting topic in Philippine society.
HOOQ will be releasing the six-episode series in the Philippines first, followed by other markets such as Thailand, India and Indonesia.