HOOPLA! — 'Hooray for Object Oriented Programming Languages!' — was a periodical published by OOPSTAD. It was one of the first publications entirely devoted to object-oriented programming techniques and the Smalltalk programming language. The magazine had its headquarters in Everett, Washington.
The first issue of HOOPLA! was available at OOPSLA-87; 1000 copies were printed.
References
HOOPLA! Wikipedia(Text) CC BY-SA