Type Private Headquarters Reykjavik, Iceland Founded 2007 | Industry Fashion Founder Sigrun Lilja | |
 | ||
Area served Iceland, Norway, Denmark, Germany, Netherlands, Switzerland, Slovenia, United Kingdom, United States Key people Sigrun Lilja, (CEO and Creative Director) Products Perfume, Accessories, Jewelery | ||
Gydja collection interview with sigrun lilja
Gydja Collection is an Icelandic lifestyle brand headquartered in Reykjavik, founded by the fashion designer Sigrun Lilja in 2007.
Contents
Gydja collection shoes and accessories launch event in iceland 2011
History
Sigrun Lilja, also known as Lilja, started working on building her own lifestyle brand while working in her family business. In 2007, she launched Gydja collection and currently serves as the CEO and Creative Director at the company.
In 2014, Icelandic strongman and Game of Thrones actor, Hafþór Júlíus Björnsson was named the brand ambassador for Gydja Collections's Vatnajokull range of perfumes, made from the glacial water of Vatnajökull.
Products
Gydja collection gained significant popularity with the release of their EFJ range of perfumes named after the volcanic region of Eyjafjallajokull, based on volcanic ash and surrounding glaciers.