Hangul 과일소주 McCune–Reischauer Sŏul Sup | Revised Romanization Gwail-Soju | |
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Similar Soju, Honey Butter Chi, Bomb shot, Boilermaker, Somaek | ||
Gwail (fruit) Soju is the cocktail liqueur which made with soju. In 2015, Lotte Chilsung released the first fruit soju brand "Sunhari" and now there are many similar brands.
Contents
Definition
Gwail Soju is variation of soju. The words 'gwail soju' are a combination of Korean words 'gwail' (fruit) and soju (a type of Korean alcohol). Gwail Soju is type of a cocktail liqueur.
Brands
Those are the main brands of Gwail Soju:
Characters
The Characters of Gwail Soju are Flavor and Low degree as compare normal Soju. There are also many variations of Gwail soju such as blueberry, grapefruit, lemon, apple and so on.
Since Korean’s alcohol trend has been changed in 2016, the sparkling Soju become more popular than Gwail Soju. Some kinds of Gwail Soju do.not release because consumers do not want any more. Korea's Gwail Soju also released in America. One of Gwail Soju called "Dew on Jamong (자몽에 이슬)" released in U.S.A . Many kinds of gwail soju released in U.S.A . Lotte Chilsung released "Sunhari(순하리)" in LA and Colorado, in U.S.A . Lotte Chilsung exported 9600 boxes sunhari to U.S.A in February, 2016 and they release 150,00 boxes in March 2016. One box contains twenty bottles of Gwail Soju. A company of Korea located on Ohio made slim three flavors of Gwail Soju. There are some special limited editions of Gwail Soju. The alcohol company of Daesun jujo(대선주조) provided C1 Lame soju for limited edition. The amounts of supply are 9000 bottles.
The Gwail Soju contains lots of sugar. The calorie of each bottle of Gwail Soju contains 400kcal. It is more than one bowl of rice. A bottle of Gwail Soju contains 32.4g sugar. It contains 5g of sugar than coke. This fact is became one of the reason that increase of Obesity and Visceral fat.
The most popular Gwail Soju for university student is "Dew on Grapefruit(자몽에 이슬)". They referred the reason why "dew on grapefruit" is best because of "the other gwail soju is too sweet.", "the combination of grapefruit and soju is good.". The second popular Gwail Soju for them is "Bokbadeun Brother(복받은 부라더)".
history
In 2015, the first Gwail Soju 'Sunhari' had released. Before it had released, in Korea, strong original Soju was popular. It was famous for adult age and they were major customers. They were enjoy to drink strong alcohol of Soju. They didn't need any special taste but just alcohol. But it was very hard to drink for young people, especially woman. The Korea society had been rapidly developed so that many things had been changed too. People didn't have enough time to drink. They should have to do their works and stuffs.
At that time, Sunhari was released for the first time of Gwail Soju. That stroked a Soju market. It tasted citron and lowered alcohol rate. That made young people to be enthusiastic. There are two reasons for this success. They could enjoy the taste because it is sweater than original Soju. And the other was that alcohol rate was lower than prior Soju. This made people to drink easier than before.
After Sunhari was popular in Soju market, other competition companies had released too. Joenday had released three kinds of Gwail Soju. Chamisle had released Jamongisle which tasted grapefruit. A Jamongisle caught up Sunhari's sales. Because Suhari had still strong taste of original Soju. In the contrary, Jamongisle was sweeter then Sunhari and taste was better.
The Gwail Soju was popular for year since Sunhari had released. However, these days(Since, March 2016), sales have been down because they lost their popularity. Consumers' favor has been changed. When Gwail soju was released, people bought it because of curios. As we know example of Honeybutterchip, consumer's favor changed rapidly. At the first time, there were no products that people couldn't eat that snack. However, there are many products everywhere nowadays same as Gwail Soju. People do not drink so much Gwail soju anymore. They prefer sparkling Soju nowadays. Their taste is replaced to other things.