Editor-in-chief Robert Schneider Circulation 193,784 (Q4, 2014) Year founded 1945 | Frequency Monthly Publisher Super Illu Verlag | |
Categories Business magazine
Consumer magazine | ||
Guter Rat (meaning Good Advice in English) is a German language monthly business and consumer magazine published first in the East Germany. The magazine is one of three East German magazines, namely Eulenspiegel and das Magazin, which have survived German reunification.
Contents
History and profile
Guter Rat was first published in the German Democratic Republic (GDR). The first issue appeared in Leipzig in November 1945. The magazine was owned by Otto Beyer Verlag and was published by the company on a quarterly basis during this period.
Following reunification Guter Rat began to be published monthly by the Gong Verlag in Germany. Then its publisher became the Super Illu and the magazine also became part of the Hubert Burda Media in December 2000. It has its headquarters in Berlin.
Guter Rat was a socialist consumer magazine when it was published in the GDR. During this period the magazine provided its readers with financial advice that was not related to their needs, but what the editors felt was significant. In June 2010 the magazine was redesigned to expand its coverage.
Werner Zedler served as the editor-in-chief of Guter Rat who appointed to the post in 1998. Robert Schneider is the editor-in-chief of the monthly.
Circulation
In 2000 Guter Rat had a circulation of 230,000 copies. The magazine was the best-selling business magazine in Germany with a circulation of 264,000 copies in 2005. Its circulation of 266,000 copies in 2006. In 2010 the circulation of the monthly was 285,232 copies. During the fourth quarter of 2014 its circulation was 193,784 copies.