Guanghua School of Management

History

In 1985 Peking University established the faculty of Economic Management and the Center of Scientific Management; in 1993 the faculty of Economic Management and the Center of Scientific Management merged to become Peking University’s School of Business Administration. The school's name was changed in 1994 to honor the generous donation from the Guanghua Education Foundation in Taiwan.

Mission

Guanghua’s mission statement is “To advance management knowledge and develop business leaders for China and the global society”. Just as China is in a dynamic state of change, the School finds itself in the position of meeting the future challenges facing the world economies. Through its educational initiatives, Guanghua seeks to enable its graduates to develop and implement responsible and innovative successful business solutions.

Academics

The school comprises eight departments: Finance, Applied Economics, Marketing, Strategic Management, Accounting, Management Science and Information science, Business Statistics and Econometrics, It is regarded among academia as a leader among business schools in mainland China for research in the areas of finance, marketing, corporate strategy, financial accounting, human resources management, among others.

Degrees Offered

Undergraduate degree program

As of September 12, 2012, the Guanghua School of Management has 848 full-time undergraduate students. The undergraduate business program at Guanghua is one of the most competitive in admissions nationwide, and each year the school recruits about 130 of the most promising high school seniors from across the country into its program. Admission to the Guanghua’s undergraduate program is highly competitive, primarily on the basis of student performance on the National College Entrance Examination.

In 2012, the school began to employ an admissions system independent from the rest of the university as an effort to recruit the most talented scholars of economics and management from across the nation, regardless of urban or rural divide.

Undergraduate students complete their degree at Guanghua in four years. During the first two years of instruction, students enroll in intensive mathematics, English, and foundational disciplinary courses. At the end of the second year, students will select a major study area from three concentrations: Accounting, Finance, or Marketing. At the start of the third year, students will begin to take courses in their concentration area until their graduation theses are completed by the end of the fourth year.

Since 1997, Guanghua has provided undergraduate students with the ability to participate in international exchange programs along the principles of achieving economic globalization and internationalization in education. The school has signed student exchange agreements with a total of 96 universities in the United States, Canada, Europe, the Asia-Pacific region, Hong Kong, and Taiwan.

Undergraduate student research is heavily encouraged at Guanghua. The school has established a Dean’s Fund, from which students may elect to apply for grants to conduct independent research under the guidance of a faculty member.

MBA program

The Guanghua School of Management offers a Full-time MBA program (taught in Chinese), an International MBA program (taught in English), and a Part-time MBA program (Taught in Chinese). Non-Chinese students can study in any of the programs, but the Full-time MBA and the Part-time MBA programs require a high level of Chinese language skills. The programs are two years long and incorporate both the case study method and corporate practice training into their teaching curriculum. The International MBA program places an emphasis on training non-Chinese students who wish to learn the realities of doing business in China.

Program Core Values

Integrity: Over the years, Guanghua MBA has gradually added humanities courses into its curriculum, such as: Speculative Thoughts, Leadership and Enterprise Responsibility, Chinese Ancient Classical Philosophy and A Look at Management from History. MBA students may also take courses through other Peking University departments to supplement their MBA curriculum, such as Philosophy, History and International Relations.

Internationalization: Guanghua MBA provides its Guanghua has extensive collaboration and exchange programs with leading international institutions such as the Kellogg Graduate School of Management of Northwestern University, the NYU Stern School of Business, the Queen's School of Business at Queen's University, INSEAD, ESSEC, the Wharton School of the University of Pennsylvania, Seoul National University, WHU-Otto Beisheim School of Management, University of Mannheim, Zeppelin University, the Fuqua School of Business at Duke University, the McCombs School of Business at the University of Texas at Austin, the Foster School of Business at the University of Washington, Robert H. Smith School of Business at the University of Maryland, and Stanford Business School. Students may also elect to partake in one of nine double degree programs with partner universities. With the launch of an MBA program in Shenzhen and an international MBA program on the Beijing campus in 2000, Guanghua is continuing to expand its network worldwide.

Innovation and Entrepreneurship: Guanghua MBA borrows the innovation and entrepreneurship teaching structure and learning experiences of multiple top international business schools, further improving the innovation and entrepreneurship curriculum system. The school has established a Center for Innovation and Entrepreneurship, integrated its vast networks and resources in innovation and entrepreneurship fields of both Guanghua and Peking University, and given full support to the teaching, research, and practice of innovation and entrepreneurship.

Integration: Guanghua MBA emphasizes the incorporation of learned management concepts and applied practical experience, such as with the business case program that is part of the business school curriculum. During the program, participating companies are asked to set up a problem solving situation for students to tackle. Students then form groups and are supervised by professors. After doing some research within the company, students then put together a plan to solve the tasks given to them and then write up and present their findings. Students can use this experience as a basis for their practical graduation paper.

MBA Specializations:

Guanghua has extensive collaboration and exchange programs with leading international institutions such as the Kellogg Graduate School of Management of Northwestern University, the NYU Stern School of Business, the Queen's School of Business at Queen's University, INSEAD, ESSEC, the Wharton School at the University of Pennsylvania, Seoul National University, the University of Mannheim, WHU-Otto Beisheim School of Management, the Zeppelin University, the Fuqua School of Management at Duke University, the McCombs School of Business at the University of Texas at Austin, the Foster School of Business at the University of Washington, Robert H. Smith School of Business at the University of Maryland and Stanford Business School. With the launching of an MBA program in Shenzhen and an international MBA program on the Beijing campus in 2000, Guanghua continues to expand its network worldwide.

Executive MBA

In 1999, Guanghua School of Management became the first Mainland Chinese business school to offer an EMBA Program and has since expanded its program to Shanghai and Shenzhen. The program, designed for China’s growing business elite, lasts two years, and students must complete all required coursework and pass their dissertation defense to receive their EMBA degree from Peking University.

The Executive MBA Program at Guanghua is a set of comprehensive and systematic courses in management designed for top-level executives. The most distinctive feature of the program is its integration between practical business management skills and advanced management theories. Guanghua’s EMBA program has graduated over 4,000 alumni from various industries and maintains an active alumni network around the world through regular events, meetings, and industry associations.

Master of Finance

The Master of Finance program at Guanghua is one of the first of its kind in China, and aims to cultivate professionals with a solid foundation in financial theory. Within the program, students devote their training towards solving theoretical and practical issues in finance, economics, management science, and econometric analysis. In 2012, the Master of Finance program was ranked 8th in the world by the Financial Times.

Master of Professional Accountancy (MPAcc)

The Master of Professional Accountancy (MPAcc) program at the Guanghua School of Management is a part-time degree program, intended for working professionals who are college graduates with at least two years’ experience in the accounting profession. Classes are held on weekday evenings and weekends, and are designed to equip students with financial expertise so that they are able to assume leading management roles in professional accounting organizations.

Academic postgraduate program

The academic postgraduate program at Guanghua is designed for students who wish to pursue masters or doctorate degrees and intend to become scholars who can conduct high-quality scientific research in mainstream research areas relating to management and economics.

The doctoral program covers seven specialties: national economy, industrial economy, finance, statistics, entrepreneurial management, management science and engineering, and accounting, among which entrepreneurial management consists of 3 directions—organizational behavior and human resources management, marketing, and strategic management.

Executive Education

The Executive Education Center at Guanghua offers a wide variety of short and long-term executive education programs for professionals and executives in senior management positions. The Center annually provides more than 100 open enrollment programs and customized programs designed to train students with skills to respond to the competitive business environment for senior corporate managers and their organizations.

Guanghua has its own residency facilities for executive development programs on campus. The new executive education center features 4 amphitheatre style classrooms, each with the capacity of 78 students; 3 regular classrooms, each with the capacity of 40 students; 3 classrooms with the capacity of 30, 12 breakout discussion rooms and an auditorium with a capacity of 300. The facilities also feature a residency complex of 82 elegant business guest rooms, dining areas, lounges, a fitness center, a pub, and a business center. The entire executive education center is equipped with state-of-the art technology for teaching, wireless communication and audio- visual conferencing.

Departments and Program

Guanghua offers three academic degrees: bachelor's degree, master’s degree and a doctorate degree. For its bachelor's degree, Guanghua offers 3 specializations, Finance, Accounting and Marketing. Its master's program offers 8 specializations: Finance, Industrial Economics, Enterprise Management, Accounting, Statistics, Management Science and Engineering. In the doctorate program, Guanghua has 4 specializations: National Economics, Finance, Industrial Economics and Enterprise Management. The National Economics specialization has been highly emphasized by the state as one of its "national key disciplines".

Affiliated Research Centers

GSM researches actively in its disciplines, but is regarded widely as a leader among business schools in mainland China for research in the areas of finance, marketing, corporate strategy, financial accounting, and human resources management. Facilities that research under GSM include:

Li Yining

Professor Li Yining was the first dean of GSM. Li is a highly regarded economist who has been involved in economic reforms in China. He is credited as developing an imbalanced economy theory that used research on economic practices between China and other countries. Li later proposed an idea to reform the Chinese economy with a joint-stock system – this plan was later widely accepted in the country. As a result of his accomplishments, Li has received several honors for his work. He is the winner of the Sun Yefang Economics Award and the Golden Triangle Award. In addition, he was given the International Cooperation Award of Environment and Development, one of the highest honors in the Chinese economic world. In 1998, he was awarded an honorary social science doctorate degree by Hong Kong Polytechnic University. In April 2005, Professor Li Yining was awarded honorary dean by Peking University’s vice principal and Party vice Party secretary, Professor Wu Zhipan.

Zhang Weiying

Professor Weiying Zhang graduated with a bachelor's degree in 1982, and a master's degree in 1984, from Northwestern University at Xi’an. He received his M. Phil. in economics in 1992 and D. Phil. in economics from Oxford University. His D. Phil. supervisors were James Mirrlees (1996 Nobel Laureate) and Donald Hay. Between 1984 and 1990, he was a research fellow of the Economic System Reform Institute of China under the State Commission of Restructuring Economic System. During this period, he was heavily involved in economic reform policy making in China. He was the first Chinese economist who proposed the “dual-track price system reform” (in 1984). He was also known for his contributions to macro-control policy debating, ownership reform debating, and entrepreneurship studies. After he graduated from Oxford, he co-founded China Center for Economic Research (CCER), Peking University in 1994, and worked with the Center first as an associate professor and then as a professor until August, 1997. He then moved to Guanghua School of Management in September, 1997.

Cai Hongbin

Cai Hongbin is the current dean of the Guanghua School of Management. From 1997-2005 he was an assistant economics professor at the University of California Los Angeles. Cai Hongbin has a bachelor's degree in mathematics from Wuhan University, a master's degree in economics from Peking University, and a PhD in economics from Stanford University. He is director of J. Mirrlees Institute of Economic Policy Research (IEPR) at Peking University, and director of Guanghua Center of Innovation and Entrepreneurship. He is a National Chang Jiang Scholar (awarded by the Ministry of Education of China) and a National Outstanding Young Researcher (awarded by National Science Foundation of China). He is a member of the Central Committee of China Democratic League and Vice Chairman of its Committee of Economic Affairs. He was the founding president of The Chinese Finance Association (TCFA, overseas). He serves on the boards of China Unicom and China Everbright Bank.