Type Hotel Website www.998.com | Number of locations 2,500+ Founded 2004 | |
 | ||
Area served People's Republic of China | ||
2015 20150402
GreenTree Inns Hotel Management Group, Inc. is a hotel company headquartered in Shanghai, China. GreenTree Inns was founded in 2004. The company is 7th largest hotel franchise company worldwide and owns five high quality brands. GreenTree Inns also has U.S. affiliate, GreenTree Hospitality Group, Inc. which operates and administers the GreenTree Inn franchise in the United States. As of January 28, 2016, GreenTree Inns owned, managed and franchised over 2,500 properties.
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History
GreenTree Inns was founded in 2004 by Alex Xu along with a number of American investment enterprises with the goal of establishing business-oriented hotels.
By the end of 2007, only three years after opening its first hotel, they had over 200 locations in China. Further, by the end of 2008, GreenTree Inns had hotels in more than 60 cities with more than 300 hotels. This growth trend continued with 430 hotels in 2009, 500 hotels in 2010. As of January 28, 2016, GreenTree Inns owned, managed and franchised over 2,500 properties.
Founder
Alex S. Xu, Chairman and CEO, oversees a mature global business operation within both China and the United States. Mr. Xu serves as Chairman & CEO of both GreenTree Hospitality Group, Inc. (USA) as well as GreenTree Inns Hotel Management Group, Inc. (China). In addition to his leadership roles with GreenTree, Mr. Xu also oversees the APH Family of Companies, a California-based real estate investment group, which includes (APH) American Pacific Homes, Inc., formed in 1997, Apex Pacific Asset Management, LLC, (APEX) formed in 2008. These main two entities focus on the execution and management of his business interests in the United States.
Prior to founding APH in 2000, Alex worked as an executive at Concordia Homes and eventually formed Concordia Homes of Southern California (CHSC) in 1998. He was responsible for overall corporate management including planning, engineering, design, construction, financing, accounting and human resources. While running CHSC, he developed over 1000 units of residential, commercial and industrial projects.
Before joining the Concordia operation, Alex served as the Chief Operating Officer of Tone Yee Investments and Development, where he was responsible for all investment and development activities. While at Tone Yee, Alex implemented strategies that tripled Tone Yee’s real estate holdings, reduced overhead expenses and resulted in a dramatic increase in operating income. Mr. Xu was able to achieve higher performance levels at Tone Yee Investments through a detailed analysis of the company portfolio, assessing core strengths and resources and implementing activities to analyze various real estate sectors’ characteristics and historical performance. Additional analysis included the measurement of sectors’ recent changes of earning power and their market price. Mr. Xu graduated from Beijing Institute of Technology and received post-graduate training and degrees from the University of Southern California (USC) in the fields of statistics, computer engineering and business administration. He has also received his Doctoral Fellowship from the USC’s School of Business Administration.
Franchise
GreenTree Inns Hotel Management Group currently operates 5 distinct hotel brands, which include: