Founded Hong Kong (2012) | ||
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Green Monday (GM) is a startup that makes low-carbon and sustainable living simple. Founded in 2012 in Hong Kong, GM is aimed at tackling climate change and ensuring food security. It is selected by FAST COMPANY magazine to be among China's Top 50 Most Innovative Companies of Year 2014. In 2015, Green Monday launched “Green Common” in Hong Kong to empower the community with food choices that are sustainable, innovative, wholesome and responsible.
Contents
Green Monday cites references from the United Nations that livestock industry and factory farming are the number one contributor of the world's carbon footprint. Meat production also consumes a disproportionate amount of water and land resources, which directly jeopardizes food security and environmental sustainability.
As of 2014, results of a survey by market research company Ipsos showed that 1.6 million Hong Kong people, or 23% of the city's total population, embrace "Green Monday" - an increase of 18% from 2012, and over 1,000 restaurants in Hong Kong are offering their menus.
History
Green Monday started to grow beyond Hong Kong in 2014. Events that marked their international recognition and growth include:
Criticism
Although Green Monday is often compared with another movement Meatless Monday, Green Monday insists that they simply want to create more plant-based options in the market and advise against removing conventional meat options.