Industry Software CEO Kamal Kaur (26 Jul 2016–) Number of employees 400 | Website gravity4.com Founded 2014 Type of business Private | |
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Key people Gurbaksh Chahal (Founder, CEO) Subsidiaries Zurmo Inc., Conyak Europe Aps, Pixels Limited Profiles | ||
Welcome gravity4 belimitless
Gravity4 is an online advertising technology company based in San Francisco. The company operates with over 400 employees and has offices in New York, Chicago, United Kingdom, Netherlands, Norway, Finland, Ireland, Brazil, China, Denmark, Canada, Romania, Australia, Columbia, Mexico, Taiwan, Malaysia, Bermuda, Spain, and Sweden. It also holds one of eight direct seats on Facebook's Ad Exchange. Gravity4's technology facilitates the purchase of online advertising.
Contents
- Welcome gravity4 belimitless
- Foundr magazine interviews gravity4 ceo gurbaksh chahal
- Background
- Operations
- Gender discrimination illegal surveillance lawsuit
- References
Foundr magazine interviews gravity4 ceo gurbaksh chahal
Background
Gravity4 was founded in July 2014 by Gurbaksh Chahal. Prior to founding Gravity4, Chahal founded internet advertising companies ClickAgents and BlueLithium. He also founded RadiumOne, an advertising platform established in 2009. Since its founding, the Gravity4 acquired other companies, including Conyak, Exovue, Triggit, Pixels, Zurmo, Argyle Social, Kanary NEST, EZlike, and adX Search.
Gravity4 also placed a $350 million unsolicited bid to buy Rocket Fuel Inc., a publicly traded programmatic media-buying platform in May 2015. By June 2016, the Company had made a number of acquisitions of small advertising technology companies.
Operations
Gravity4 marketing software enables advertisers to handle programmatic and real-time bid advertising as well as analyze data. The company uses data management software and programmatic ad buying technologies as tools to create an ad buying stack. Advertising purchases include selling, reporting, measurement, inventory management and billing.
Gender discrimination, illegal surveillance lawsuit
In May 2015, Erika Alonso, a former senior vice president at Gravity4, sued the company, claiming that she was harassed, discriminated against because of her age and gender, and secretly and illegally spied on during her time with the company. The lawsuit alleges that Alsonso, during her job interview, was grilled about her thoughts on Gurbaksh Chahal’s criminal history as a domestic violence abuser, and that the conference room where the interview took place was bugged with cameras and microphones so that Chahal could watch the interview.