Suvarna Garge (Editor)

Google Tag Manager

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Developer(s)
  
Google

Stable release
  
Ver. 2

Initial release
  
October 1, 2012 (2012-10-01)

Type
  
Web development tools, Analytics

Website
  
www.google.com/tagmanager/

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).

Contents

Version 1

Google announced Google Tag Manager in October 2012. Version 1 of Tag Manager launched with the following default tag templates:

  • AdWords Conversion Tracking
  • DoubleClick Floodlight Counter
  • DoubleClick Floodlight Sales
  • Google Analytics
  • GDN Remarketing (Google Display Network)
  • Custom Image Tags (for all other image pixels)
  • Custom HTML Tags (for all other tags)

    • Version 2

    Version 2 launched in October 2014, making the product cleaner and simpler to use.

    Google also announced the Tag Manager API with the release of version 2.

    References

    Google Tag Manager Wikipedia
    (Text) CC BY-SA