Kalpana Kalpana (Editor)

Google Affiliate Network

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Type
  
Public

Products
  
Affiliate network

Industry
  
Affiliate marketing

Parent organizations
  
Google, Alphabet Inc.

Google Affiliate Network httpslh6googleusercontentcomiiTc72RrQIAAA

Website
  
google.com/ads/affiliatenetwork/

Headquarters
  
Mountain View, California, United States

Founded
  
1998, Chicago, Illinois, United States

Google affiliate network overview


The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007. On April 16, 2013, Google announced the closure of the Google Affiliate Network.

Contents

Google affiliate network review


History

  • DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.
  • The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized. The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
  • On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.

    • References

    Google Affiliate Network Wikipedia
    (Text) CC BY-SA


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