Type of business Private company Available in English Country of origin United States | Type of site Online marketplace Founded 2013 | |
Headquarters 1 Bluxome Street
San Francisco
California 94107 United States, United States | ||
Goldbely is a curated online marketplace for regional and artisanal foods crafted by local food purveyors throughout the United States. The company was founded by Joe Ariel and is based in San Francisco, California. Goldbely's staff curates products from restaurants, bakeries, delis, etc. to feature on the site and facilitates shipping across all 50 states. According to the company, the selection is based on notable local restaurants. One of Goldbely's goals is "to help local purveyors gain a national audience."
Contents
History
Joe Ariel got the idea for Goldbely while he was living in New York and could not find an authentic substitute for Southern food. Ariel and co-founders Trevor Stow, Vanessa Torrivilla and Joel Gillman created the first iteration of the site and were accepted into Y-Combinator. Y-Combinator founder, Paul Graham, and partner, Alexis Ohanian, became advisors to the company. In 2013, Goldbely closed on $3 million seed funding led by Intel Capital.
Time Magazine named Goldbely one of the 50 Best Websites of 2013. The company raised $3 million USD in seed funding led by Intel Capital in 2013. The ordered food sometimes requires preparation and cooking.
Mobile App
In November 2014, Goldbely launched a mobile app on iOS that lets users order regional foods from across the country from their phones. With its next-day shipping feature, users can order food like Philly cheesesteaks from Philadelphia, deep dish pizza from Chicago & Maryland crab cakes delivered nationwide.
Criticism
According to some reviews as the food is frozen and the environment for the preparation of the food is not the same, the experience differs from the taste customers get at the restaurant.