Industry Sports Headquarters New York City Type Limited liability company | Website theglideslope.com Founded 2010 | |
Genre Sports Business Consulting Founder Dave Mingey, Eric Guthoff Key people Dave Mingey, Eric Guthoff, Tori Stevens | ||
GlideSlope is a management advisory firm focused on driving business through global sport. They were founded in 2010 and currently headquartered in New York City.
Contents
Description
GlideSlope specializes in advising brands on strategies to leverage sport as a global business driver. It maintains a neutral point of view by not participating in any sponsorship sales, activation, or the representation of athletes.
The company’s services include integrated sport strategy design, learning lab workshops, intelligence reporting, analytical insights, opportunity analysis, measurement, and stakeholder integration.
History
GlideSlope was founded in 2010.
In 2011, GlideSlope formed a joint venture with Helios Partners, an international sports marketing agency owned by French media and event company, the Armoury Group. The JV, named HGS, came a year after the two companies partnered to become the Olympic agency of record for Dow Chemical.
In 2014, Helios and GlideSlope ended their partnership and GlideSlope retained Dow’s Olympic business.
Currently, GlideSlope is advising Citi on their global sports sponsorship, which includes USOC and NBC sponsorship. Other clients –past and present - include Procter & Gamble, Dow, McDonald’s, The North Face, Johnson & Johnson, Bridgestone, GoPro, USG, Gatorade, Pepsi and ABInBev. GlideSlope also selected A Ganar – a Partners of the Americas organization – as a pro bono client.
In March 2015, GlideSlope hosted a panel at the annual South by Southwest Interactive in Austin, Texas. The “Sport for Development: Affecting Societal Change” panel included GlideSlope president, Dave Mingey, Olympic gold medalist, Joey Cheek, director of Laureus Sport for Good Foundation, Matt Geschke, and Director of Sport for Development at Partners of the Americas, Paul Teeple.
Academic Partnerships
Founders
Dave Mingey was a VP of Marketing at Pepsi-Cola and also the Director of Global Olympic Marketing for Johnson & Johnson from 2005 to 2009. In 2009, Sports Business Journal named him one of “Forty-Under-Forty” top sports executives.
Eric Guthoff was a Global Director at IMG in their Olympic Consulting Division. Sports Business Journal named him to the “Forty-Under-Forty” class of 2015, as a top sports executive in the industry.