Released August 27, 2013 Label Star Trak
Interscope | Length 4:20 Producer(s) Dr. Luke
Cirkut | |
Genre Hip hop
synthpop
electronic Writer(s) Robin Thicke
will.i.am
Łukasz Gottwald
Tauheed Epps
Henry Walter
Kendrick Lamar Duckworth | ||
"Give It 2 U" is a song by American recording artist Robin Thicke, featuring a guest appearance from American rapper Kendrick Lamar. The song was serviced to mainstream radio on August 27, 2013 as the third single from Thicke's sixth studio album Blurred Lines (2013). The song was written by Thicke and Lamar alongside will.i.am, and produced by Dr. Luke and Cirkut. It peaked at number 25 on the Billboard Hot 100 and 41 on the ARIA chart in Australia.
Contents
The song originally leaked online featuring a verse from American rapper 2 Chainz, after Thicke gave the green light to premiere the song on Shade 45's radio show Sway In The Morning. The song was later dubbed as the remix and is included on the deluxe edition as a bonus track. The Diane Martel-directed music video also includes 2 Chainz's verse. Thicke, Lamar and 2 Chainz all performed the song at the 2013 MTV Video Music Awards.
Music video
The video, directed by Diane Martel, premiered on August 23, 2013 on MTV, and was uploaded a day later to Thicke's official VEVO account on YouTube. The video is set on a football field and features a cameo by Thicke's son, Julian Fuego, as well as college dance teams from Albany State University and Alabama State University. Several dancers called "Luxury Girls" are shown dressed up like bottles of champagne, rolls of $100 bills and tins of caviar with others holding up Paper Mache models of lobsters, sushi and other luxurious foods. 2 Chainz enters the field leading a parade float labelled the "Ass Float" while Kendrick enters on a miniature car. The video ends with every girl dancing to the song with Robin Thicke.