Type Subsidiary, Public Area served Philippines Founded 1834 | Traded as PSE: GSMI Founder Carlos Palanca, Sr Parent organization San Miguel Corporation | |
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Predecessor La Tondeña Inc. (1902–1987)
La Tondeña Distillers Inc. (1987–2003) Headquarters San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines Key people Eduardo M. Cojuangco, Jr. (Chairman and CEO)
Ramon S. Ang (Vice Chairman)
Bernard D. Marquez (President, General Manager and COO) Subsidiaries Distileria Bago Inc. | ||
Ginebra San Miguel Inc. (GSMI) (PSE: GSMI) is a Philippines-based diversified beverage company majority-owned by San Miguel Corporation, previously named La Tondeña Distillers Inc. (LTDI) (1987 to 2003). It was founded as La Tondeña Inc. in 1902 by Carlos Palanca, Sr. It manufactures a range of distilled beverages.
Contents
- Ginebra san miguel premium gin world class brand plug 9mc
- History
- Ginebra San Miguel history
- Products
- Sports teams
- Trivia
- References
As of 2012, its flagship product, Ginebra San Miguel, is the largest-selling gin in the world, with sales of 23.8 million 9-litre cases, according to Drinks International.
Ginebra san miguel premium gin world class brand plug 9mc
History
La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila and incorporated as La Tondeña Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm. In 1924, it acquired the Ayala Distillery (Destileria y Licoreria de Ayala y Compañia) and its gin product, Ginebra San Miguel, from Ayala y Compañia (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañia de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.
Ginebra San Miguel history
In June 1834, Casa Róxas (a partnership between Domingo Róxas and Antonio de Ayala), the precursor of Ayala Corporation, founded a distillery named Destileria y Licoreria de Ayala y Compañia. It was the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and its trademark gin, Ginebra San Miguel. The distillery, which was located in Quiapo, Manila, was a major business of Ayala y Compañia (successor of Casa Róxas) until it was acquired by La Tondeña on June 21, 1924.
Products
GSMI has received eight Quality Awards (five golds and three silvers) at the 2012 World Quality Selections, organized yearly by Monde Selection. Three of the brands have also earned the Monde Selection’s International High Quality Trophy, granted to products achieving Grand Gold or Gold Awards for three consecutive years.
Sports teams
Trivia
Sometime in 1915–1916, Fernando Amorsolo designed the "marca demonio" product label of Ginebra San Miguel still in use today.