Founded 2006 | Number of locations 28 (closed) | |
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Defunct March 2015 (March 2015) as own store Area served United States, United Kingdom and Germany Parent organizations Abercrombie & Fitch, Abercrombie & Fitch Stores, Inc. Profiles | ||
Introducing gilly hicks
Gilly Hicks is a lingerie brand owned by Abercrombie & Fitch, specializing in women's underwear and loungewear. It competes primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie (an intimates spinoff of American Eagle Outfitters).
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Designed to mimic a colonial-style manor house, the store featured arched hallways, mirrored walls, potted plants, and crystal chandeliers reminiscent of its sister brands Abercrombie & Fitch and Hollister Co.
Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008. On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations. The brand was folded into sister company Hollister Co. in 2015. Gilly Hicks lingerie and sleep products are still sold at Hollister stores and Hollister online as of 2017.
Stores
At the time of closure, Gilly Hicks operated 23 full-line stores: 16 in the United States, six in the United Kingdom, and one in Germany;
Prior to the chain's disestablishment, a store at The Shops at Willow Bend in Plano, Texas was closed.