Type Società per azioni Products Footwear, clothing Headquarters Montebelluna, Italy Founded 1995 Parent organization LIR S.r.l. | Traded as BIT: GEO Revenue €850.1 million (2010) Founder Mario Moretti Polegato Number of employees 2,590 | |
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Industry Textiles, manufacturing Key people Mario Moretti Poegato (founder and Chairman), Giorgio Presca (CEO) CEO Giorgio Presca (28 Sep 2012–) Stock price GEO (BIT) € 1.98 +0.02 (+0.92%)10 Mar, 5:29 PM GMT+1 - Disclaimer Profiles |
Geox fw16 presentation at pitti uomo 89 nordplus collection
Geox is an Italian brand of shoe and clothing manufactured with waterproof/breathable fabrics.
Contents
- Geox fw16 presentation at pitti uomo 89 nordplus collection
- Geox men piumo jackets
- Corporate history
- Research and development
- References
Geox men piumo jackets
Corporate history
The company was founded in 1995 by Mario Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology.
Polegato was born in 1952 near Treviso. Originally groomed to take over the family wine-making business, company promotional material has it the idea for the shoe came when he participated in a wine industry conference in Reno; while out jogging in Reno's hot desert climate, his feet got hot from the exertion and he had the idea to cut a couple of holes in the soles of his shoes with a Swiss Army knife.
He developed the idea into a viable product with the help of a small leather-goods business his family owned.
After unsuccessfully pitching his invention to several established footwear manufacturers, but after having passed the market testing phase for a line of children’s footwear, Polegato began large-scale production of shoes under the Geox brand name. That same year, he improved the original patent and extended the product range to men’s and women’s footwear.
Research and development
The Geox group has consistently invested in innovation, ever since it was founded. It's Montebelluna head offices are host to R&D facilities, which are unique in their kind. Here, 15 engineers, chemists and physicists are employed in research on perspiration and human-generated heat-movement patterns, testing all materials used in their footwear and manufacturing clothing.
The Montebelluna-based team of scientists have created and patented new machinery to help them pursue their research. Geox also works with major research labs and universities to test and refine new technology.