Region United Kingdom Operator Geo24 UK Highest Jackpot £1,000,000 | Launched 2010 Regulated By UK Gambling Commission Odds of winning a Prize 1 in 19.265 | |
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GeoLotto (previously known as GeoSweep) is a privately owned, online, map-based lottery game operating in the United Kingdom.
Contents
History
GeoLotto, formerly known as Geosweep, was created in 2010 by London based technology company, Geonomics. The idea started with brothers Henry and James Oakes who secured funding for a prototype location-based betting website, later funded by a £2 million investment.
Tipp24, a publicly-listed company and lottery specialist, invested a significant amount into the product in 2012.
In 2013 it was revealed that the Atlantic Lottery Corporation spent nearly C$2 million promoting Geosweep before cancelling the game. Despite having a "daily $250,000 prize" no one ever won it in over a year of draws. Geosweep's parent company was paid $8.7 million.
Eligibility
Current Games
Games that currently operate under the GeoLotto brand:
GeoLotto Game
Usually referred to simply as 'GeoLotto', this game is the flagship product of the site. The premise of the game is that a player can select squares to own out of a grid of squares overlaid onto a satellite representation of Great Britain (the map data is served by Google Maps). Each Square has an equal probability chance to win one of the various prizes assigned randomly at the end of the game. A Square is currently valued at £1 a week. The draw is conducted every Saturday at 10.30pm, with the results announced at 11pm.
Players can enter by paying for a Square for a fixed number of weeks or they can subscribe for ongoing entry until they decide to cancel.
Regulation
GeoLotto is regulated by the UK Gambling Commission, is certified by GamCare and carries the 'Verified by Norton' tag.