Industry Hospitality Revenue US$669,743,000 (2007) Number of locations 4 | Services Hotels Website Gaylord Hotels Founded 1982 | |
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Headquarters Nashville, Tennessee, United States Parent organizations Marriott International, Ryman Hospitality Properties Profiles | ||
Gaylord hotels gets 500 million boost
Gaylord Hotels is the large convention hotel brand of Marriott International. It consists of four large hotels with attached convention centers and one overflow support hotel property. The properties are owned by Ryman Hospitality Properties, Inc.
Before changing its name and handing over the management of the hotels to Marriott, Ryman Hospitality was named Gaylord Entertainment Company. The brand was formed with the opening of the 600-room Opryland Hotel (now named Gaylord Opryland Resort and Convention Center) in November 1977. Until the Nashville hotel's 1996 expansion to almost 3,000 rooms and subsequent announcement of a future Opryland Hotel Florida, the hospitality group was a modest division of the Opryland USA properties of Gaylord Entertainment.
In 2010, Gaylord struck a deal with DreamWorks Animation to create character breakfasts and other activities with Shrek, Kung Fu Panda and other DreamWorks characters.
On May 31, 2012 Marriott International agreed to buy the rights to manage Gaylord's four hotels for $210 million in cash.
From 2002 to 2009, Gaylord Hotels was the primary sponsor of the Music City Bowl, a postseason college football game held each year in Nashville. As of 2011, the company continues to be a secondary sponsor.