The Gaisano family is a Filipino family prominent in the Philippine retail industry particularly in Visayas and Mindanao. They are known as the "Ayalas of the South".
The Gaisanos family retail business started as a pushcart selling various goods. In the 1970s, a shop-restaurant was established by Doña Modesta Singson Gaisano which was located at the ground floor in a rented house in Colon, Cebu. The establishment was later converted into the White Gold Super Store, which is considered as the predecessor of the Gaisano malls. After the Gaisano matriarch's death, Modesta's sons, David, Stephen, Henry, Victor, and John, split the corporation running the store into five together with two other stores ran by the brothers' relatives. White Gold still exists nowadays and is now named as White Gold Club.
They maintain their business under the Vicsal Development Corporation, a holdings company.
Vicsal Development Corporation – a holdings company and primary developer of Metro Retail Stores Group founded by Victor and his wife Sally Gaisano and currently headed by their son JackDSG Group, Inc. – founded by David S. Gaisano; operator of the Gaisano Malls in Mindanao as well as the White Gold Club Department Store in Cebu. All of the four Gaisano Malls ran by the group are among the biggest in Mindanao.Gaisano Grand Group – founded by Benito S. Gaisano (son of Henry Gaisano); operator of the Gaisano Grand MallsGaisano Capital Group – founded by Edmund S. Gaisano (cousin of the Gaisano brothers); operator of Gaisano CapitalMetro Retail Stores Group – founded by Victor and Sally Gaisano; operator of department stores, supermarkets and hypermarkets; currently headed by their son FrankGaisano Country Malls – founded by Stephen Gaisano, Jr. (son of Stephen Gaisano); operator of Gaisano Country Mall, Gaisano Main and Gaisano Bogo in CebuJHG Trading, Inc. – founded by John Gaisano, Jr. (son of John Gaisano); operator of JS Gaisano in the Davao RegionUnipace Corporation – founded by one of the Gaisano brothers' cousins; a shopping mall chain in Mindanao, operator of Gaisano City Mall in Cagayan de Oro, Gaisano Iligan, Gaisano Malaybalay, Gaisano Valencia and Gaisano ButuanMerchandising
Gaisano Brothers Merchandising