The G.I.M.P. Festival is a 2-day weekend music festival usually taking place in the August of each year. The G.I.M.P., as well as being a humorous name, stands for Great International Music Personalities. The festival was first held in 2003, in Eastbourne's Princes Park. Amongst the acts performing were AC/DC and Muse.
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Sponsorship
The G.I.M.P Festival has had many sponsors over the year, with one primary sponsor buying the naming rights for that year's festival.
NB: Although companies can buy the naming rights up to a year in advance, no company is allowed to have the rights 2 years in a row. Red Bull and Relentless, for example, have held the rights for 2 years each, but they have not been consecutive years.
Location
The venue of the G.I.M.P. Festival had never changed, until 2010, when it moved to London.
Possible return to Eastbourne
Eastbourne has also started bidding for the concert to return to the town in 2021. The bid is being sponsored by O2 and Red Bull, and would see the arena in Eastbourne increased in size to 20,000 tickets. This, however, according to DHC Concerts, is not large enough for the fanbase that the Festival now has, and has said that the Festival would probably never return to Eastbourne. Eastbourne Borough Council responded to this, stating that the Festival would lose fans from not moving back into Eastbourne, and would lose the unique atmosphere.