Type Public K.K. Owner Mitsubishi Headquarters Japan Parent organization Yamazaki Baking | Traded as TYO: 2211 Website www.fujiya-peko.co.jp Founder Rinemon Fujii Subsidiaries Utoria Fujiya.,Ltd. | |
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Area served Japan
Southeast Asia
Australia Stock price 2211 (TYO) JP¥ 255 -1.00 (-0.39%)17 Mar, 3:00 PM GMT+9 - Disclaimer Founded 1910, Yokohama, Kanagawa Prefecture, Japan Profiles | ||
Fujiya Food Service Co., Ltd. (株式会社不二家) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.
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Mascot
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.
References
Fujiya Co. Wikipedia(Text) CC BY-SA