Native name Fuerte Hoteles Industry Hospitality, tourism Number of locations 8 (2015) Founded 1957 | Type Private Headquarters Spain Founder José Luque Manzano | |
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Key people José Luque Manzano,
(Founder)
José Luque García,
(CEO –Fuerte Hotels)
Javier Luque García,
(CFO – Fuerte Hotels)
Isabel María García Bardón,
(President – Grupo El Fuerte) | ||
Fuerte hotels experiences gazpacho workshop
Fuerte Hotels is a hotel chain primarily based in Andalusia; Costa del Sol, Costa de la Luz & Sierra de Grazalema in (Spain). The chain consists of six hotels as well as two sets of holiday apartment complexes.
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Fuerte experiences activities for fuerte hotels guests
History
On July 4, 1957, the first hotel was opened in Marbella, Málaga Andalusia (Spain). The first hotel of the chain, “Hotel El Fuerte”, was built next to ruins of El Fuerte de San Luís (Fort San Luis), which gifted the name to the first hotel and later the entire company.
On the death of the founder José Luque in 1984, the chain was handed to his descendants. Today, the company, which is still family run, owns eight tourist establishments which maintain the same style as the hotel first opened in Marbella in 1957 next to El Fuerte de San Luís.
Responsible Tourism
Fuerte Hotels take sustainable tourism seriously and are devotedly focused on responsible tourism.
The company have recently been focusing efforts on communicating their actions in the field of sustainability. They have used awareness campaigns on their website, blog and social networking sites, alongside other publicity activities, where they try to get all of their stakeholders involved, including suppliers and their employees, as well as their guests.