Alcohol by volume 4.9% | Introduced 2011 | |
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Fucking hell by brauhaus hartmannsdorf austrian beer review
Fucking Hell is a German Pilsner or pale lager. It is named after the village of Fucking in Austria. The beer's name (which also plays on hell, the German word for 'pale' and a typical description of this kind of beer) was initially controversial. Both the local authorities in Fucking and the European Union's Trade Marks and Designs Registration Office initially objected to the name. It was eventually accepted and the lager is now sold internationally.
Contents
- Fucking hell by brauhaus hartmannsdorf austrian beer review
- Fucking hell beer the best beer bottle ever
- History
- References
Fucking Hell is a Pilsner with an alcohol content of 4.9%. The beer is not brewed in Fucking, and at the time of its launch the village had no brewery.
Fucking hell beer the best beer bottle ever
History
In 2010, two German businessmen, Stefan Fellenberg and Florian Krause, applied to register a Community Trade Mark to name a beer "Fucking Hell".
The European Union's Trade Marks and Designs Registration Office initially refused to grant a trademark for the beer on the grounds that it contained an expletive. However, Fellenberg and Krause argued that the name referred to the village in Austria and that Hell was an Austrian and Southern German term for pale lager. The Trade Marks and Designs Registration Office then permitted the registration of the trademark, stating that the name was "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed, nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages."
Fellenberg and Krause intended to use the trademark as a brand name and use it to produce Fucking Hell branded food and clothing. The beer went on sale in Europe, Asia and Australia in 2011.