Type Subsidiary Headquarters Auckland,
New Zealand Founded 1962 | Industry Beverage CEO Jonathan Moss (2015–) Founders Pear Board, NZ Apple | |
 | ||
Area served New Zealand
Australia
Netherlands
Spain
United Kingdom
Argentina
Sweden Key people Jonathan Moss (CEO, New Zealand), Jonathan Moss (CEO, Australia) Peter Lamb (CFO New Zealand) Products V Energy Drink, Mizone Just Juice (More listed left) Parent organizations Suntory, SUNTORY HOLDINGS LIMITED Subsidiaries Pepsi Cola Bottlers New Zealand, Brownlie Brothers Ltd., Arano Juice Ltd. | ||
Frucor beverages case study
Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is well known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina. Frucor's product, V, is considered a rival of Red Bull's.
Contents
Frucor safe as video 2016
History
Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up. In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'". Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners. In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand. In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands.
In 2001, Forbes named Frucor in its Top 20 Companies of 2002. In January 2002, Groupe Danone purchased Frucor for $294 million after bidding since October 2001 and being rejected by Frucor in the beginning. That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).
In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia. In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.
In January 2011, Frucor launched the V brand in Spain, where by June, was already being sold in 8,000 outlets.
In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards.