Launch year 2011 Website Freshpet Vital | Company Freshpet | |
Availability United States and Canada | ||
Freshpet Vital is a brand of Freshpet dog and cat food recipes. It is a meat-based meal with vegetables, available in grain and non-grain varieties. Vital is gently cooked and packaged into rolls. The foods are all refrigerated, ready to eat, and sold in pet specialty stores across the United States and Canada.
Contents
History
The Vital brand was introduced in 2012. Capitalizing on evolutionary dietary trends, Vital was designed to replicate dogs and cats’ carnivorous diets. Vital consists of 80 percent or more fresh poultry, meat or fish. The recipes also contain novel proteins such as salmon and bison for dogs with protein sensitivities. Antioxidant-rich fruits such as dark berries and pomegranates as well as vitamin-rich vegetables like spinach are included to create a balanced meal for pets.
Minimal processing
Freshpet Vital is gently cooked with minimal heat to maintain the ingredients’ high nutritional value. It contains no chemical preservatives found in dry or canned foods such as BHA and propalyene. Since the product is gently cooked, it requires refrigeration.
Availability
In 2012, Petco became the first national pet specialty retailer to offer Freshpet Vital nationwide. Today, Freshpet Vital is available at Petco .