Industry Retail Website www.freshpair.com | Production output Worldwide Founded 2000 | |
Headquarters New York, New York, U.S.A. Key people Michael Kleinmann, (president 2001–2011)
Matthew Butlein, (president 2011-present) Products Underwear, Shapewear, Lingerie, and Performance Type of business Intimate Apparel, Underwear Profiles | ||
Freshpair makes a personal connection with oracle
Freshpair is a privately held online retailer of men’s underwear and women's intimate apparel headquartered in New York City.
Contents
History
Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 2004. It is presided by Matthew Butlein who joined the company in 2007 as a marketing analyst after completing a Harvard education. In 2011 he became Freshpair's President. Prior to Butlein, Michael Kleinmann served as the company's President from 2001 to 2011.
National Underwear Day
In an effort to promote underwear, Freshpair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange. Following a 2012 company rebrand, Freshpair promoted National Underwear Day by launching a pop-up shop near Columbus Circle. In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear. The company was unable to break the record, held at 2,270 by the Utah Undie Run.
Partnership
Freshpair participates in the annual Underwear Run in Manhattan, sponsored by Aquaphor. In 2012, a record-breaking 500 people participated in the Underwear Run's "Celebrate America" theme.
In 2013, Freshpair partnered with soccer player Cristiano Ronaldo to launch his underwear collection CR7. Ronaldo collaborated with designer Richard Chai and Scandinavia manufacturer JBS for each line.
Recognition and Awards
2009: Freshpair received the Responsys Lead Forum Award.
2010: Freshpair received the CJYou award for Innovator of the Year.
2011, 2012: made the Hot 100 list by Internet Retailer.
2012: Freshpair received the PivotLink Excellence Award in Marketing Optimization.