Format Digital download Length 3:43 | Genre Synthpop
industrial Label Capitol
Universal | |
Released 1 April 2016 (2016-04-01) Writer(s) Caleb Nott
Georgia Nott
Joel Little | ||
"Free" is a song recorded by New Zealand indie pop duo Broods for their forthcoming second studio album, Conscious (2016). It premiered via BBC Radio 1 on 30 March 2016 before being officially released to digital retailers via Capitol Records, Dryden Street, and Universal Music Australia on 1 April 2016 as the album's lead single. The song was serviced to American modern rock radio on 12 April 2016 through Capitol Records as the duo's third North American single.
Contents
Composition
"Free" is a midtempo anthem about having the freedom to express oneself. The song was written by duo members Caleb and Georgia Nott alongside its producer, Joel Little. A synthpop song with industrial elements, it features prominent synth instrumentation and a rhythmic backbeat evoking a war drum; industry professionals have described the production as "menacing and liberating" as well as more evolved than their previous songs. Georgia Nott explained to Triple J that the song's thematic content arose out of a desire to produce "more mature" songs that deviate from the topic of love and address real issues in people's lives.
Commercial reception
"Free" debuted at number 30 on the New Zealand Singles Chart dated 11 April 2016 and has since peaked at number 26. It also debuted at number one on the New Zealand Artists chart ranking tracks performed by local artists. In Australia, the song entered the ARIA Top 50 singles chart at number 35 on the chart dated 17 April 2016 and has since peaked at number 30.
In the United States, "Free" entered the Billboard Hot Rock Songs chart at number 47 on the chart dated 23 April 2016, their second entry on the chart. "Free" ranked as the most-added song on alternative radio for the week ending 16 April 2016, with 14 Mediabase-monitored stations. Despite this, it did not reach the Billboard Alternative Songs chart ranking airplay on the format for another two weeks, whereupon it debuted at number 38 on the chart dated 7 May 2016. It has since peaked at 26.
Music video
An accompanying music video was directed by Jessie Hill and premiere 31 March 2016.