Ford India Private Limited

History

Ford India Private Limited began production in 1926 as a subsidiary of the Ford Motor Company of Canada, but was shut down in 1954 as the company was in loss . Ford re-entered the market in October 1995 as Mahindra Ford India Limited (MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited. Ford increased its interest to 72% in March 1998 and renamed the company Ford India Private Limited.

The total investments made by Ford Motor Company since it set shop in 1995 stands at $2 billion as of April 2012.

Corporate governance

The management team of Ford India comprises - President, Anurag Mehrotra - Executive Director of Marketing, Sales & Service, Rahul Gautam - Vice President, Marketing, George Elisseou - HR Director, David Schock - Chief Financial Officer

Manufacturing facilities

FIPL's main manufacturing plant located in Maraimalai Nagar, 45 km from Chennai has a capacity to produce 150,000 cars on a two-shift basis and 200,000 with three shifts. In 2010-11, the company's production crossed the 100,000 mark.

As its new hatchback Figo was launched in March 2010, Ford Motor Company has invested $500 million to double capacity of the plant to 200,000 vehicles annually and setting up a facility to make 250,000 engines annually. The engine plant opened for operations in January 2010.

To meet the growing domestic demand and with an eye on engine exports, the company has invested $72 million to raise engine production capacity to 330,000 units.

The company is rolling out the urban SUV Ford EcoSport in June 2013. It had announced a $142-million investment on this. With Ford EcoSport, the Chennai plant will ramp up to full capacity (200,000 units). Last year, production touched 127,000 units.

As part of its plan to launch 8 new vehicles by 2015, the car maker is pumping in an investment of $1 billion for a new state-of-the-art manufacturing plant at Sanand, Gujarat. The plant is coming up on 460 acre site. It will have an initial installed capacity to manufacture 270,000 engines and 240,000 vehicles a year. Coming up alongside the plant is the supplier park spread across 150 acres and the company has attracted 19 world-class supplier manufacturers to date. The plant is expected to commence production by 2014.

Once the Sanand plant is fully operational, Ford India will have a cumulative capacity to make 440,000 cars and 610,000 engines annually.

Current

(As of February 2016)

1. Ford Mustang (Launched July 2016) Built in the USA.
2. Ford Endeavour (Launched January 2016) Built in Thailand.
3. Ford Ecosport (Launched June 2013) Built in India.
4. Ford Figo Aspire (Launched August 2015) Built in India.
5. Ford Figo (Launched September 2015) Built in India.

Discontinued

1. Ford Ikon (1999–2010)
2. Ford Escort (1996–2001)
3. Ford Mondeo (2001–2006)
4. Ford Fusion (2004–2010)
5. Ford Endeavour (2003-2015)
6. Ford Classic(2005-2015)
7. Ford Fiesta (2011-2015)
8. Ford Figo (2010-2015)

Sales and service Network

Presently, Ford has more than 376 sales and service outlets in 209 cities across India.

Sales performance

In the year 2010, FIPL recorded sales of 83,887 vehicles against 29,488 vehicles sold during the year 2009 and registered a sales growth of 172%.

Exports

Ford India currently exports 40 percent of its engine production and 25 percent of its car production to 35 countries, some of them are, Saudi Arabia, South Africa, Nepal, Mexico, Kenya, Bahrain, Angola, Bermuda, Ghana, Iraq, Liberia, Lebanon, Malawi, Madagascar, Mauritius, Nigeria, Senegal, Tanzania, UAE, Zambia and Zimbabwe.

Corporate social responsibility

Ford India’s CSR activities are focused primarily in four key areas: road safety, education, healthcare, and environment.