Released August 2010 Tagline Dare to Discover Successor Wild Rose | Label P&G Prestige Predecessor Black Star | |
Website Forbidden Rose Avril Lavigne | ||
Forbidden Rose is the second fragrance by French-Canadian singer-songwriter Avril Lavigne. It was released in July 2010.
Contents
Development
The fragrance took two years to develop. Like her previous scent, Black Star, there is a removable ring on the neck of the bottle. It features notes of red apple, winepeach, black pepper, lotusflower, heliotrope, shellflower, praline agreement, sandalwood, and vanilla. So far, the line features various EDP sizes, a body lotion and a shower gel.
Commercial
The commercial for the fragrance was directed by Fred Garcon and filmed in Santa Barbara, CA. The story takes place in a gothic garden setting. Lavigne first walks towards a gate, which is closed to her. She then enters, and a gust of wind draws her attention to a light beckoning to her. She finds the "Forbidden Rose", which she picks up as the thorns surrounding it slowly open to let her hand pass through. She smiles, and throws it at the camera. Unlike her previous fragrance, Black Star, the commercial does not feature a jingle sung by Lavigne.
Tagline
Though the tagline for the new perfume is "Dare to Discover", Lavigne stated its message is an extension of Black Star's theme to "follow your dreams". Lavigne told StyleList that she "wanted to create a fragrance which takes the unique attitude of my first scent to a new emotional depth, adding mystery as well as a bit of magic." Lavigne released Forbidden Rose's sister fragrance, Wild Rose, in 2011. The concept and design was very similar however the fragrance had a sweeter scent and was tinted pink rather than purple.
Critical reception
Fragrantica thought the scent to be "mysterious and magical." CelebrityClothingLine.com called it more sophisticated than Black Star. Now Smell This said it was "a cautious fragrance, overall, and not particularly 'edgy'." IzeStuff.com thought that "with its hints of both fantasy and fearlessness, Forbidden Rose comes to life, like a fairytale."