Type of site Private Website foodpanda.com Founded March 2012 COO Felix Plog Founders Ralf Wenzel, Ben Bauer | Industry Online Food Ordering CEO Ralf Wenzel Headquarters Berlin, Germany CTO Mathias Nitzsche | |
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Key people Ben Bauer (CMO), Felix Plog (COO) Subsidiaries Delivery Club, i-Tikaway Concepts Limited Profiles | ||
Interview with foodpanda my online food delivery service malaysia
The Foodpanda group (stylized as foodpanda) is a global mobile food delivery marketplace headquartered in Berlin, Germany, operating in 43 countries and territories. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites. The company has partnered with over 40,000 restaurants. Foodpanda was acquired by Delivery Hero start of December 2016.
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Foodpanda unfazed by criticism et now startup central
Platform
Foodpanda processes and sends orders directly to partner restaurants, which then deliver to their customers. The service is available via its websites and mobile applications. Customers order food by entering their postcodes on the site and browsing for food from a list of restaurants. They can create meals by browsing restaurant menus and selecting items they want to order before entering an address and proceeding to the checkout. Restaurants receive these orders and then deliver to customers. Foodpanda sends out an SMS to confirm orders and their estimated delivery time.
History
Foodpanda was launched in March 2012 in Singapore and expanded into 16 countries by the end of the year. By February 2013 Foodpanda was operating in 23 countries across Africa, Asia, Eastern Europe and Latin America. The group consists of multiple brands. Foodpanda is primarily used in Asia and Eastern Europe. In the Middle East, the company operates under the hellofood branding. Additionally, Delivery Club in Russia, EatOye in Pakistan, 24h in UAE, NetPincer in Hungary, Donesi.com in Serbia, Bosnia & Herzegovina and Montenegro, Pauza in Croatia, Room Service in Malaysia and Singapore, City Delivery in Philippines, Food by Phone in Thailand, Koziness and Dial-A-Dinner in Hong Kong, belong to the Foodpanda group.
In November 2016 the company sold its Delivery Club business in Russia to mail.ru for $100 million. In December 2016, the Foodpanda group was acquired by the German competitor Delivery Hero.
Online ordering
Foodpanda accepts orders via its websites and mobile applications. It connects customers with restaurants that offer food delivery in their area and lets them choose, order and pay online. Foodpanda also has a review section on restaurant pages, where customers can comment on sales process, delivery, taste and overall impression of restaurants. Foodpanda has entered into a collaboration with Indian online railway system enabling customers to buy meals while travelling, beginning December 2015.
Investments
The company raised a total of $318 million in venture capital. Foodpanda raised $20 million in initial funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013. In September 2013, iMENA Holdings invested $8 Million. In February 2014, there was another funding round of $20 million from a group of investors, including Phenomen Ventures. On August 11, the company announced that it has collected another $60 million in financing from a group of investors. In March 2015, the company announced it has raised over $110 million from Rocket Internet, as well as other investors. Less than two months later, a group of investors, including Goldman Sachs, invested over $100 Million in Foodpanda.