Founded 2014 | Headquarters Berlin | |
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Areas served Europe, Canada, Australia Key people Rodrigo Sampaio, Eduardo Goes, Julian Dames, Emanuel Pallua Website foodora.comfoodora.com.au Subsidiaries Hurrier, HeimSchmecker e.U., Suppertime Australia Pty. Ltd. Profiles | ||
Foodora selfie video the on demand delivery food boutique
foodora GmbH is a Berlin-based online food delivery company which offers meals from over 6,500 selected restaurants in 10 countries worldwide. Using the foodora app, website or the corporate platform, customers can browse local restaurants, place an order, and track it as it’s prepared and delivered by a bike courier or delivery driver.
Contents
- Foodora selfie video the on demand delivery food boutique
- Ie x foodora lunch via drone
- History
- Operations
- Geographical presence
- Controversies
- References
Ie x foodora lunch via drone
History
foodora was founded under the name Volo GmbH in Munich in February 2014. It relocated to Berlin when Rocket Internet acquired 100% of the company in April 2015. In June 2015, foodora also acquired food delivery services Hurrier (in Canada), Suppertime (in Australia), and Heimschmecker (in Austria), which now all operate under the foodora brand. In September 2015, Delivery Hero acquired foodora from Rocket Internet. foodora was then merged with Delivery Hero’s upscale food delivery brand, Urban Taste, under the name foodora.
Operations
Using foodora’s website or mobile app, customers can browse restaurants near them, place their order, and pay. The order is then prepared by the restaurant, picked up by one of foodora’s couriers (foodsters), and delivered to the customer “in about 30 minutes”. foodora provides both B2C and B2B food delivery services. In Germany Foodora suffers from high costs of about 12 to 14 Euros per driver-hour. Foodora is currently making a loss of about 5 to 6 million Euros per month globally, though the company is trying to reduce costs and improve efficiency.
Geographical presence
foodora operates in 10 countries worldwide: Austria, Australia, Canada, Finland, France, Germany, Italy, Netherlands, Norway, and Sweden.
Australia
foodora has expanded over the Australian market in Sydney, Melbourne and Brisbane. Potential expansions to Perth and Gold Coast are being planned. In September 2015, foodora acquired a local delivery company Suppertime, later to re-brand it to foodora in May.
Canada
In July 2015, foodora entered the Canadian market by acquiring local delivery company Hurrier. They expanded to Montreal in October 2015 and later re-branded both cities to foodora in January 2016. An expansion to Vancouver is planned for mid 2016.
Controversies
foodora has been accused of "sham contracts" with its workers and the way their one-sided payment scheme.