TypeLimited liability company FoundersFlorian Michajlezko, Juliaan Cazi, Sven-Oliver Pink, Oliver Steinki
F.O. of Bags GmbH, marketed as Fond of Bags, is a German manufacturer of sustainable, ergonomic backpacks. The startup company was founded by Sven-Oliver Pink, Florian Michajlezko, Oliver Steinki and Juliaan Cazi in 2010 and is based in Cologne.
Fond of Bags, initially founded as ergobag GmbH, launched its first product in 2010: an ergonomic, sustainable backpack for primary school children called ergobag. In the past years, six additional brands were added to their product portfolio leading to a change in company name to Fond of Bags. Today, Fond of Bags has 184 employees and distributes its products in 20 countries worldwide. A further expansion to China and the United States is planned.
Products
Fond of Bags' portfolio contains seven brands:
Affenzahn
Ergobag
Satch
AEVOR
pinqponq
AEP
Offermann
All of these individual adaptable products are produced substantially, using Polyethylene terephthalate, i.e. Polyester made of recycled PET bottles.
Awards
2011 Red Dot Design Award
2012 Germany Land of Ideas; enable2start Business Plan Competition Winner
2013 Red Dot Design Award
2015 German Design Award for brand satch; Beste neue Marke for ergobag