Launched June 2004 | Founded 2004 | |
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Audience share 0.01% (September 2016 (2016-09), BARB) Formerly called B4 (June 2004 - 26 March 2008) Sister channel(s) Chart Show HitsChart Show TVKixMovies4MenPopScuzzSony ChannelSony Movie ChannelStarz TVTiny PopTrue CrimeTrue EntertainmentTrue MoviesThe Vault Website www.essentialflava.com redirects to Twitter page | ||
Flava is a British music television channel owned and operated by Sony Pictures Television. It was launched in June 2004 and was formerly called B4 TV, a previous pre-launch music channel from CSC Media Group. Flava broadcasts 24 hours a day and plays music videos from the hip hop, R&B, UK garage, dubstep and drum and bass music genres.
Contents
- B4 2004 2008
- B4 TV series
- Flava rebrand 2008 2012
- Flava 2012 present
- Current programming
- B4 programming
- References
The Flava logo is on screen in the top left-hand corner during music videos and song information appears at the bottom of the screen at the start and end of each music video. The logo is also seen before and after advert breaks when it is shown in the middle of the screen.
B4 (2004-2008)
B4 launched in June 2004 under the name of "B4". The channel used to play the latest pre release music videos from the biggest artists and groups around. It also had hours dedicated to playing the most recently requested music. The channel had advertised itself as both 'B4 It's A Hit' and 'B4 Everyone Else'.
The B4 logo was on screen in the bottom left-hand corner during music videos and the song information is shown in a white coloured bar at the start and near the end of each music video. The channels' identity was also seen before and after advert breaks when the B4 logo forms on screen in a white box shape on an orange background.
B4 was available 24 hours a day on Sky channel 357 and is part of a bouquet of music channels owned by CSC Media.
B4 TV series
B4 was an early morning music video programme broadcast from 2004 on weekdays on Channel 4 at 7am. It was normally broadcast as part of Channel 4's breakfast programming following children's programme The Hoobs and preceding a number of comedy programmes normally imported from America.
Produced by the firm behind ITV's The Chart Show, and spun off from their B4 music channel on satellite, the show featured around seven new upfront videos each day that were going to be released in the United Kingdom in the near future, normally within the next month.
Flava rebrand (2008-2012)
The B4 rebrand to Flava first came to light by the Ofcom licence for B4 being removed and replaced by one under the name of Flava, this also reflected the EPG references of the term "Flava" being used to describe the programmes being shown, in late February/early March 2008.
On 29 September 2009, Flava launched on Freesat channel 502, replacing Scuzz on the platform.
Flava (2012 - present)
On 26 November 2012, Flava has used a new logo within a triangular icon on the gold colour has been abolished.
On 5 June 2013, Flava swapped positions with Scuzz on Sky. The channel moved from channel 367 to 374, while Scuzz moved from 374 to 367 (to sit next to Kerrang!).
On 21 July 2014, Flava, along with Bliss were removed from Freesat.