Type Subsidiary Founded 2007 | Area served Worldwide Headquarters Vancouver | |
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Industry Casual Games Online Games Key people Michael Cole, CEO/FounderPaul Nussbaum, CSO/Co-FounderMark Baxter, VP Product/Co-Founder Products Brain Fitness, Brain Games, Brain Teasers Profiles | ||
Fit Brains is a mobile/online platform focused on the area of brain fitness through exercises. Fit Brains is focused on mobile and online exercises in the form of brain games, personalized tools that provide feedback and charts to improve brain fitness, and blogs and articles on brain health. It is built with scientific input from Paul Nussbaum.
Contents
History
Fit Brains was founded by Michael Cole, Paul Nussbaum, and Mark Baxter in Vancouver, British Columbia. The platform was started with private investors' money and is supported by Telefilm Canada and National Research Council Industrial Research Assistance Program (NRC-IRAP).
Aims
The main objective of Fit Brains is to create mobile brain fitness platforms geared toward baby boomers and anyone who wants to exercise and improve their cognitive functions with [1]. Fit Brains focuses on improving five cognitive functions: memory, language, concentration, executive functions, visual and spatial skills. It offers 24 games that exercise one or more functions. The science of each game is provided and users can track their performance using feedback and monitoring tools.
Media attention
Fit Brains have been featured on multiple media outlets including New York Times, Mashable, Best Health, Fox News, CBS, etc. Fit Brains was featured on CBS News on July 10, 2008. It is supported on Bigpond and Prevention.