Fire in the Blood (2013 film)

Production

Filmmaker Dylan Mohan Gray first came to know of the issue in 2004, after he read an article in the The Economist about the battle between pharmaceutical companies and the global public health community over access to lower-cost AIDS drugs for Africa. He decided to make the film three years later.

The film was shot on four continents from March 2008 to the end of 2010, while editing was completed in 2012.

Release

The film was first released theatrically in Ireland on 21 February 2013, with the UK premiere the following day. It was released theatrically in the US on 7 September 2013 and in India on 11 October the same year, to outstanding reviews.

The film was released on the iTunes UK Store in mid-2013, and worldwide on VOD via its website in 2014. It released in the UK and India on DVD in the first quarter of 2014.

Thus far the film has been broadcast on television in the following countries, beginning in late 2013: Finland (YLE), Israel (Yes (Israel)), Norway (NRK), Spain (TVE), Switzerland (SRF), Austria (ORF), Poland (Telewizja Polska), Ireland (TG4), Brazil (Globosat), Denmark (DR), the United States (Audience Network) and Japan (NHK). Transnational broadcasters include AJE, Al Jazeera Arabic and Al Jazeera Balkans, along with DStv and GOtv across Sub-Saharan Africa as part of the "AfriDocs" initiative.

Fire in the Blood was the first Indian film to be selected for the World Cinema Documentary competition at the Sundance Film Festival and subsequently participated in numerous leading film festivals in dozens of countries all over the world.

Awards and nominations

Critical response

Fire in the Blood received very positive critical notices, both to its North American premiere at the 2013 Sundance Film Festival, as well as to its subsequent theatrical releases in Ireland, Britain, the United States and India.

The influential film review aggregator website Rotten Tomatoes has given Fire in the Blood a "92% fresh" rating based on 24 reviews as of January 2014. This ranks the film within the 5-10% best-reviewed films of 2013.

Certain critics, such as Gary Goldstein of the Los Angeles Times, while acknowledging the enormous importance of the topic, felt the film should have taken a more emotional approach to its "incendiary subject". Many others, however, such as the legendary English critic Philip French, who in his review for The Observer described the film as "quietly devastating", praised Gray's choice in avoiding a polemical tone and allowing the material to speak for itself.

Writing in Sight & Sound, Ashley Clark called Fire in the Blood "stirring" and added "Gray deserves credit for his own restraint... Such is the clarity of his ideological stance that any grandstanding would feel redundant."

David Rooney of The Hollywood Reporter echoed this view, stating that "the admirable balance between impassioned argument and clear-sighted reporting in Dylan Mohan Gray's chronicle of the why and how makes Fire in the Blood indispensable viewing", adding that the "very smart", "extremely moving" film is "a shocking account of international trade terrorism sanctioned by Western governments" and "a powerful documentary that demands to be seen by as wide an audience as possible."

Other reactions

Author John le Carré (who became involved with the issue of pharmaceutical company abuses while researching his landmark 2001 novel The Constant Gardener) called Fire in the Blood "a blessing... full of conviction, passion and unanswerable argument".

Australian-British journalist and documentary film maker, John Pilger wrote "Fire in the Blood is one of the most powerful, important and humane documentaries I have ever seen. It's the story of ordinary people standing up to unaccountable power. The struggle to save millions from the ravages of untreated HIV is revealed as a struggle against the new lords of the world, transnational corporations, their greed and lies. Genuine hope is rare these days -- you'll find it in this film."

Former (2001–06) United Nations (UN) Special Envoy for HIV/AIDS in Africa Stephen Lewis said "I was enraged as I watched, thinking of those years I spent as the Envoy, watching people die. [...] I rarely watch 'AIDS documentaries'; they're remarkably repetitive as a rule, largely uninspired and yielding almost nothing new. [Fire in the Blood] is in a wholly different category; a terrific, riveting documentary... dramatic, compelling, but most of all, wonderfully humane. [Gray is] a remarkably gifted documentary film-maker."

Special screenings

Special screenings of Fire in the Blood for policymakers have been held in such fora as the United Nations headquarters in New York City and Vienna, the European Parliament in Brussels, the World Health Assembly and UNAIDS headquarters in Geneva, along with dedicated screenings for lawmakers in Washington and New Delhi, and one hosted by the Indian Ministry of External Affairs (MEA) for ambassadors and consuls accredited to India.

Milestones