Founded July 2009 Website www.filthycasual.com | Products apparel | |
Founders Mike Gaboury, Jason Soprovich Headquarters Edmonton, Alberta, Canada | ||
Filthy Casual is a clothing brand and online community for gamers and content creators, based out of Edmonton, Alberta and Orlando, Florida; Started by Mike Gaboury and Jason Soprovich in 2009.
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Early history
Filthy Casual (formerly Cherry Sauce Clothing) started off as a small run of t-shirts, sold entirely to the friends of founders Jason Soprovich and Mike Gaboury. The first online store opened on July 24, 2009 under the name Cherry Sauce Clothing. The early shirt designs featured cartoony, vibrant artwork created by Mike and other outsourced artists. After many iterations and changes to the brand's overall image, the two decided to focus on the gaming culture entirely. During one of their streams on Twitch, a chat participant called the founders "filthy casuals," which they found charming, despite usually being used as a derogatory slur. After Mike designed a logo, the brand launched their first line of 100 Filthy Casual shirts in November of 2013. The Filthy Casual shirts quickly outsold and overshadowed the old Cherry Sauce designs. After slowly phasing out the older style of designs, Jason and Mike decided to officially rebrand the company as Filthy Casual in June 2015.
Collaborations
At TwitchCon 2015, Twitch partners were able to get a limited edition collaboration shirt between Filthy Casual and Deep Silver. In March 2016, there was a collaboration shirt between Filthy Casual and Rooster Teeth.