Formation 1966 (51 years ago) Official language French, English | Region served Quebec President Serge Beaulieu | |
 | ||
Membership 7,300 maple syrup producers | ||
The Federation of Quebec Maple Syrup Producers (French: Fédération des producteurs acéricoles du Québec, FPAQ) is a private organization created to unite and support the interest of the maple syrup producers across Quebec. The FPAQ regulates the production and marketing of maple syrup. It plays a role in the collective marketing of maple products and in organizing an effective sale process in and outside the province. FPAQ produces 94% of Canadian maple syrup and 77% of the world's supply.
Contents
History
Beginning in 1958, the maple syrup producers of Beauce region in the south of Quebec participated in a joint plan to protect their rights as producers and to collectively market maple syrup. This effort inspired the formation of a larger agreement all across Quebec in 1966.
Since 1989, all FPAQ’s producers abide by a collective agreement to market their product. Together, the producers establish policies, negotiate their selling strategy, enforce production quota, set up quality criteria and sponsor promotional activities. However, if they cannot come to an agreement the act calls for an outside opinion to arbitrate. The maple syrup producers who sell directly to consumers are exempted from this law. The FPAQ collaborates with the ACER center to conduct research and experiments on maple syrup.
Promotion and marketing
The FPAQ is involved in many promotional activities that aim to spread the maple syrup market around the world. The FPAQ hosts culinary competitions within Quebec but also in Japan and the United States. The FPAQ has held showcases in Hiroshima and free maple syrup tastings as promotional activities. Chefs and professionals from Hiroshima participated in a culinary competition that included an original recipe using maple syrup in 2010. The FPAQ aims to spread consumer awareness of their product in Japan in order to increase their consumption and Quebec’s exportation. The FPAQ has engaged in an agreement with Tokyo DisneySea, a Disney theme park, to promote maple syrup and encourage the Japanese to purchase and consume it. Market strategies in Quebec are common as well; however they aim to further educate and to keep the maple syrup legacy alive in the future generations. Culinary competitions involving traditional family recipes aspire to do so. Teachers are encouraged to educate their students on maple trees and the production of maple syrup with the help of a newly published maple syrup encyclopedia.
Strategic reserve
The FPAQ maintains a strategic reserve of maple syrup, officially known as the International Strategic Reserve (ISR) and also referred to as the Global Strategic Maple Syrup Reserve. The reserve is operated as a government-sanctioned cartel to control global maple syrup prices and supply, and has been called "the OPEC of the maple syrup world" by The Economist.
The reserve is located in warehouses in a number of rural Quebec towns. The first two facilities were in Saint-Antoine-de-Tilly (which holds 6,300 tonnes), and Plessisville (which holds 1,400 tonnes). In 2011, a year which saw huge excesses of maple syrup production, FPAQ expanded the ISR to a third warehouse in Saint-Louis-de-Blandford, which holds 4,500 tonnes of syrup.
In August 2012, thieves were reported to have stolen roughly 1,000 tonnes of syrup worth CA$30 million from the new ISR facility in Saint-Louis-de-Blandford. The amount stolen was about a quarter of the facility's reserve. Slightly over a month later, police seized maple syrup stocks from a Kedgwick, New Brunswick, exporter on suspicion that it had been purchased from a Quebec supplier connected to the ISR theft. Over the next three months, police had further success in locating portions of the stolen syrup, but were still unsure of the final disposition of about one third of it. Much of it had apparently been sold to buyers who were unaware of its origins and who were led to believe it had been produced in neighbouring New Brunswick. Finally on 18 December, police arrested three men known to have access to the warehouse from which the syrup was stolen. Fifteen more people were arrested on 20 December, with police still looking for another seven.