Opening date 1934 Website farmersmarketla.com Reference no. 543 | No. of stores and services Over 100 Designated July 24, 1991 | |
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Location 3rd Street and Fairfax Avenue, Los Angeles | ||
The Farmers Market is an area of food stalls, sit-down eateries, prepared food vendors, and produce markets in Los Angeles, California. First opened in July 1934, it is also a historic Los Angeles landmark and it is a very big tourist attraction.
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The Farmers Market features more than 100 vendors, including ready-to-eat foods, grocers, and tourist shops, and is located just south of CBS Television City. Unlike most farmers' markets, which are held only at intervals, the Farmers' Market of Los Angeles is a permanent installation and is open seven days a week. The vendors serve many kinds of food, both American cuisine from local farmers and local ethnic foods from the many immigrant communities of Los Angeles, with many Latin American and Asian cuisines well represented.
It is located at the corner of 3rd Street and Fairfax Avenue in the Fairfax District of Los Angeles. It is adjacent to The Grove outdoor shopping mall; an electric-powered streetcar runs between the two sites.
The market is a destination for foodies in search of the market's ethnic cuisines, its specialty food markets, and its prepared-food stalls. A sign that reads "Meet Me at Third and Fairfax" displays at the front of the Farmers Market.
History
It all started in 1880, when Arthur Fremont Gilmore and his partner who had come from Illinois bought two dairy farms in the Los Angeles area. Arthur bought what is now called the Farmers Market, and his partner bought the land plot nowadays known as the grove. Ten years later the partners decided to split their holdings and Mr. Gilmore took control of the large 256-acre ranch, its dairy herd and farmhands at what is now the world famous Farmers Market and Grove. The market started when a dozen nearby farmers began to park their trucks on a field to sell fresh produce to local residents. The cost to rent the space was fifty cents per day.
Gilmore Oil Company replaced the dairy farm when oil was discovered under the land while drilling for water wells in 1905; this became the Salt Lake Oil Field. Earl Bell (E. B.) Gilmore, son of A. F. Gilmore, took over the family business. The younger Gilmore started midget car racing and brought professional football to Los Angeles. He built Gilmore Field for the Hollywood Stars baseball team, which was owned by Bing Crosby, Barbara Stanwyck, and Cecil B. DeMille.
When CBS Television City opened next door in 1952, the Farmers Market provided those working or visiting that television studio a convenient place to shop or eat.
In the 1970s The Country Kitchen, a restaurant owned and operated by Jack and Eileen Smith (located next to the still-operating Du-par's), was popular with stars and their fans alike. Mickey Rooney could sometimes be found working behind the counter. Other customers included Elvis Presley, Regis Philbin, Rip Taylor, Mae West, Johnny Carson and even The Shah of Iran on his visit.
In the early 1990s a major renovation, expansion, and master plan was devised for the Market by Koning Eizenberg Architecture, Inc.. The project was initiated to provide new retail, office, and services spaces and reconfigure circulation and parking for the historic site.
In Popular Culture
The 1971 Beach Boys song H.E.L.P. Is on the Way indirectly refers to the Farmers Market in its lyrics:
"We ate tonight at Fairfax and 3rd
(Fairfax and 3rd)
We're gonna spread the news and give you the word."
Ironically, the song served to promote songwriter Brian Wilson's own health food store, Radiant Radish, some 14 miles away.