Type Societate pe Acţiuni Key people Mircea Turdan (CEO) Founded 1889 Number of employees 600 (2012) | Area served Worldwide Revenue 121,000,000 RON (2012) | |
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Products Cosmetics, Personal hygiene, Household hygiene | ||
Farmec (meaning 'spell', 'charm', 'grace' in Romanian) is the largest cosmetics manufacturer in Romania. The company manufactures and sells beauty products, household hygiene products and other chemical products. Farmec is headquartered in Cluj-Napoca, where the company hosts a variety of its factors of production. As of 2013, the company possesses a large production plant in Cluj-Napoca and employs 600 people. Farmec benefits of an economy of scale.
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Farmec is a S.A. type of company, the employees comprising a majority of the shareholders.
History of Farmec
In 1889, the Molnar Moser laboratory was founded in Bucharest.
During the Second World War, Mol-Mos, a laboratory affiliated with Molnar Moser was opened in Cluj-Napoca. This laboratory was nationalized and expanded; it independently became known as Cosmetic Company No. 21 (Întreprinderea de produse cosmetice Nr. 21 in Romanian).
By 1972, the laboratory has been vastly expanded and modernized. It became known as the Farmec Factory of Cosmetic Products (Fabrica de Produse Cosmetice Farmec).
In 1995, Farmec was privatized via an employee buyout.
Trading brands
Farmec products are commercialized under a variety of brands: Gerovital, Aslavital, Farmec, Doina, Aslamed, Triumf, Nufăr, Nufăr verde.
Each of these brands appeals to a different target audience. For example, Gerovital offers cosmetics such as Gerovital H3 serum, whereas Nufăr verde includes environmentally sustainable household cleaners.
Gerovital H3 controversy
Farmec owns the production rights and trademark of the Gerovital H3 treatment. Gerovital H3, a serum developed by the Romanian doctor Ana Aslan claims to be an effective anti-aging treatment. The opinions about whether this chemical preparation is a medicine or a nutrient are mixed.