Area served London, England Products Foods Founded 2012 | Key people Ben Pugh, founder Website www.farmdrop.com Number of employees 20 (2015) | |
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Services Online grocer – food ordering and delivery | ||
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Farmdrop is an online food delivery company that distributes foods to consumers that is sourced from local farmers and fishermen. It was founded by Ben Pugh in 2012 and is based in London, England. In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. The company provides farm-to-table foods and fresh fish for consumers in the London area.
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Overview
Pugh founded Farmdrop with an aim of increasing the availability of food that is from local sources, and to provide foods that are fresher and of higher quality. Farmers and fishermen receive a higher percentage of the retail price using Farmdrop because no middlemen are involved in the supply chain. Orders are placed by consumers online at the company's website. Foods purveyed include meats, vegetables, breads, eggs, milk and various organic foods. Food is delivered using electric vans, and in April 2016 the company worked with around 80 local food producers. The company has plans to expand outside of the London area to additional locations in the United Kingdom.
History
Pugh's earliest work in forming Farmdrop began with him meeting with local farmers at their farms to acquire prospective producers to work with the company. The company was formally founded by Pugh in 2012 using around £750,000 of funds raised via crowd-funding. An additional £500,000 was later provided by entrepreneurs in the technology industry to further the company's endeavours. Circa February 2016, an additional £3,000,000 was acquired in a round of funding, which was led by Niklas Zennström, the co-founder of Skype.
Education campaign
In September 2016, Farmdrop began providing its "Farmology" education campaign, which provides information to consumers about the origins of foods. Farmology corresponded with the start of the school year in England.