Product type Cat Food Introduced 1982 Website Fancy Feast | Owner Nestlé Purina PetCare Markets Worldwide | |
Previous owners Friskies PetCare Company (1985–2001), Carnation Company (1982–1985) | ||
Fancy Feast is a brand of gourmet cat food from Nestlé Purina PetCare. Introduced by the Carnation Company in 1982, it was originally offered in 7 flavors of wet food.
Contents
History
In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was probably the first "gourmet" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat who talked in her thoughts. It was sold along with Friskies and other pet foods in 1985 to Nestlé, and the merger became Friskies PetCare Company. The food is said to be a cat favorite by owners.
Slogans
"Fancy Feast, darling?" (1982)
"A moist and delicious meal in every can." (1982–1984)
"Good taste is easy to recognize." (1982–2005)
"Is it love, or is it Fancy Feast?" (2005–2008)
"The best ingredient is love." (2010–present)
Collectible Holiday Ornaments
Fancy Feast annually releases a limited edition ornament during the Christmas holiday. The first series ornament was released in 1984.
Wet Food
Classic Type
Marinated Morsels
Roasted
Flaked
Chunky