Residence London, England Name Faiza Seth Spouse(s) Pallak Seth | Years active 2007–present Nationality American | |
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Full Name Faiza Habeeb Seth Born 1977 Hyderabad, India Occupation CEO of Casa Forma Ltd. and Founder of Soham for Kids Education Stanford University, Northwestern University | ||
Faiza Seth (born c. 1977 in Hyderabad, India) is an American entrepreneur based in London.
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Early life and education
Faiza grew up in Chicago and after graduating from Northwestern University in Evanston, Illinois in 2000 with a BA in Economics, Faiza moved to Hong Kong and worked on the Equity Capital Markets team at Lehman Brothers. After this, she co-founded Norwest Industries Ltd, an apparel sourcing and distribution business in Hong Kong. Faiza continued her education at Stanford Graduate School of Business from 2004-2006 where she obtained her MBA. Faiza founded Casa Forma / London, an award winning bespoke luxury architectural and interior design firm headquartered in London in 2007.
Career
Casa Forma:
Casa Forma Limited is a London-based architectural and interior design company specialising in creating bespoke luxury, turnkey design. Casa Forma was founded in 2007 to develop properties in super prime locations of London and also offers its interior and architectural design services to third parties. Since inception, Casa Forma has successfully completed over 60 luxury residential and commercial projects in London as well as internationally. This international practice provides a comprehensive interior design and architectural design service for residential, commercial and hospitality properties.
Faiza leads Casa Forma’s strategy and development initiatives as the founder and CEO of Casa Forma. After she finished business school at Stanford University (in 2006) and moved to London, she was interested in taking advantage of the property market in super prime locations of London which she felt had long term growth prospects due to international demand. Therefore, she started Casa Forma initially as a property development business and bought properties to develop.
Casa Forma's work was shortlisted in five categories and won two awards, in the bathroom and kitchen categories at The International and Design and Architecture Awards 2011. Casa Forma's work was shortlisted in five categories and won two Design et Al International Design and Architecture Awards 2012. Casa Forma also won a UK Property Award 2012 for Interior Design.
Soham For Kids:
As founder of a charitable school in India, Soham for Kids, Seth took part in a Q&A panel discussion in 2011, organised by the National Council of Voluntary Organisations.