Puneet Varma (Editor)

Fairtrade Fortnight

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit

Fairtrade Fortnight is an annual promotional campaign which happens once every year, organized and funded by the Fairtrade Foundation to increase awareness of Fairtrade products. It makes use of volunteers who support the goals of Fairtrade but who may also be committed to the more general concepts of fair trade, ethical trading or concerned by development issues. The concept was pioneered by the Fairtrade Foundation in the United Kingdom, initially held in 1997 in Scotland and directed by Barnaby Miln.

The inaugural national launch was on 12 February 1997 at Augustine United Church on Edinburgh's George IV Bridge by Lady Marion Fraser, chairman of the charity Christian Aid. She broke a bar of Fairtrade chocolate to launch the event. It turned out to be a highly successful campaign to get every supermarket throughout Scotland to stock Fairtrade products. Barnaby Miln sent supporters of Christian Aid Scotland, SCIAF, Traidcraft, Oxfam and the World Development Movement a list of 85 supermarkets in Scotland's cities and larger towns, and encouraged during the Fortnight to go and ask for Fairtrade products.

Fairtrade Fortnight spread to the rest of the United Kingdom the following year; today, Fairtrade Fortnights are celebrated in several countries, most notably Ireland, Canada, Australia and New Zealand. Awareness raising and promotion of Fairtrade certified products to the public are the main objectives of the Fortnight.

Usually events held during the fortnight include:

  • Fetes
  • Fairs
  • Fairtrade food and drink tastings,
  • Fashion shows
  • Community, school, college and university events
  • These events are often supported by local authorities and governments, Fairtrade Steering Groups, dozens of charities and ATOs, all seeking to ensure that the local populace purchase fair and ethically traded goods. Local schools and colleges where Fairtrade is a frequently discussed topic can also play significant roles during Fairtrade Fortnight.

    Events are highlighted and recorded on various nations' Fairtrade licensing bodies' websites (e.g. the Fairtrade Foundation in the UK or Fairtrade Canada). Most media outlets are keen to support a fast-growing trend in which previously disadvantaged third world producers have a fairer market to sell their wares and develop their economic capabilities.

    In 2017 Fairtrade Fortnight is celebrated from 27th February to 12th March.

    Criticism of Fairtrade

    Critics in the Fair trade debate claim that some volunteers can have an incorrect view of Fairtrade, because the information is concealed from them, in particular that the evidence that little or none of the extra amount paid by consumers always reaches the producers, and an alleged lack of evidence that Fairtrade has a positive impact on Third World producers. This argument is now largely obsolete as FLO-CERT, the Fairtrade Foundation and other nations' representative organisations and overseas development agencies continue to publish commodity reports and market analyses clearly indicating the benefits of the Fairtrade certification scheme over standard free market trade.

    Using volunteers who allegedly do not understand the facts has in the past been criticised by Messrs. Davies and Crane in their report that The Day Chocolate Company, "made considerable use of unpaid volunteer workers for routine tasks, many of whom seemed to be under the (false) impression that they were helping out a charity. Not only might one question the sometimes quite excessive use of unpaid labour in a for-profit organisation, but the management team at Day appeared to have no intention of correcting the obvious misapprehensions of the volunteers. However, this did not appear to be acknowledged as a potential ethical problem at Day."

    Fairtrade International and The Fairtrade Foundation produce a significant volume of information and resources for volunteers and interested people who wish to learn more about all aspects of the Fairtrade framework, in addition to more in-depth commodity reports and market analyses across all commodity sectors where it licenses products.

    References

    Fairtrade Fortnight Wikipedia