Area served India Founded February 2012, Gurgaon Parent organization Easyday | Website www.fabfurnish.com Headquarters Gurgaon | |
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Key people Ashish Garg, Ankita Dabas Industry Home & Garden, Online retailing Products Furniture, Furnishing, Decor, Kitchenware Alexa rank 4,524:Global, 415:India(Aug 2015) Founders Vaibhav Aggarwal, Mehul Agrawal, Vikram Chopra Profiles | ||
My big plunge feat fabfurnish com a venture like furniture needs finishing no rough edges please
FabFurnish.com is an online marketplace for retail of furniture, décor and home appliances. The company is headquartered in Gurgaon, NCR.
Contents
Future group acquires fabfurnish com
History
FabFurnish.com was launched in March, 2012 by Vikram Chopra, Mehul Agrawal and Vaibhav Aggarwal. The latter quit the company in early 2014. In July 2015, the brand declared strategic restructuring of its top management by introducing Ashish Garg and Ankita Dabas as the new co-founders. In April 2016, FabFurnish became a Future Group company and is part of the Group's long term growth plan.
Marketing
FabFurnish.com released its first television commercial with the tagline ‘Home of Fimagination’ in January 2014. In October 2015, the brand released its digital campaign ‘Mrs India ka Ghar’ followed by a series of visual stories and videos by the end of year on the theme ‘Heart is Home’. As a part of this campaign, the website featured homes of well-known people from different walks of life. Also, film actor Kalki Koechlin curated her favourite looks for the brand which was released in the form of stills as well as video in March 2016.