Industry Personal Care Key people Paul Peros (CEO) Website www.foreo.com Founded 2013 | Area served Worldwide Products Skincare and oral care Headquarters Stockholm | |
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FOREO is a Swedish multi-national beauty brand established and headquartered Stockholm, Sweden. Founded in 2013, the company produces facial cleansing brushes, sonic electric toothbrushes, cleansers, and eye massagers for the consumer and professional markets.
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Revue foreo luna
History
FOREO began in 2013, and secured a presence in luxury department stores, premium perfumery chains and high-end beauty e-commerce operators across the globe, with a total of over 6.000 placements in more than 50 countries. In 2013, FOREO launched the Luna™, a facial cleansing brush. The Luna™ eschewed abrasive nylon bristles in favor of silicone that could potentially avoid excessive exfoliation, the brush itself was retaining dirt and makeup leftovers, and the form and ergonomics left a lot to be desired.
Products
FOREO's most popular and recognizable product series remains the LUNA, launched in 2013. The product range also includes the IRIS eye massager, the ISSA electric toothbrush launched in 2014, and FOREO Day and Night face cleansers.