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Fútbol para todos (Football for Everyone) is an Argentine television program produced by the federal government for the transmission football but criticised by the opposition as a vehicle for presidential advertising. It broadcasts matches and tournaments of the Argentine Primera División, Primera B Nacional and Copa Argentina, as well as matches of the Copa Libertadores and Copa Sudamericana when teams from Argentina are involved. Established in 2009, the program is aired by TV Pública Digital, the state broadcaster, with matches aired by various stations in the interior of the country. In Brazil are broadcast live by TV Esporte Interativo (in exclusive)
Contents
History
From 1991 to 2009, the rights to Primera División matches were held by Televisión Satélite Codificada, a company co-owned by Grupo Clarín and Torneos y Competencias. Most of the matches were broadcast on the cable channel TyC Sports, and some were broadcast as pay-per-view events. The rights included a restriction for other outlets: until the Sunday night highlights show Fútbol de Primera was broadcast, no other media could air highlights of the matches.
After the 2008-09 season, several Primera División clubs began to run into severe financial troubles that also put the 2009-10 championship at risk. The Argentine Football Association (AFA) asked TSC to pay 720 million pesos to ameliorate the situation, but TSC, which had already paid 230 million pesos to the AFA, declined, saying that the payment would put the company at risk of major losses.
On 8 August 2009, the Argentine government made an offer for 600 million pesos for the rights to broadcast the games, which would be placed on over-the-air television. Three days later, the AFA announced it was breaking the contract it had with TSC, which extended until 2014, and on 20 August, President Cristina Fernández de Kirchner announced in a cadena nacional that over-the-air TV stations would offer free broadcasts of the matches.
In 2011, the AFA broke its television contract with TRISA, another joint venture between Clarín and TyC, for Primera B Nacional matches.
Broadcast
The Fútbol para todos broadcast includes its own announcers and advertising, which all repeaters carry. Only two advertisers are part of the program: institutional advertising from the Argentine presidency, and agricultural implement maker New Holland (as of 2014). New Holland replaced truck manufacturer Iveco, which had exclusive advertising rights from 2009 to 2013.
In 2011, repeats began to be shown on Gol TV, which was replaced in 2012 with the startup state-run channel DeporTV. Also in 2011, the first high definition broadcast was conducted, of a Superclásico match between Boca Juniors and River Plate.
Criticism
As an official program and initiative of the federal government, Fútbol para todos has received support from cultural and sports figures in Argentina, but also criticism from opposition politicians. Senator Gerardo Morales noted that the presidential advertising on the program is "shameless", while members of the PRO party noted that "the purpose of its broadcast is not public but partisan." Government supporters respond that the average spending on the program is far less than that on the Teatro Colón in Buenos Aires, but with a greater national impact.
In 2010, two environmental NGOs noted that 144 million pesos had been diverted from funds earmarked to implement a forestry law to Fútbol para Todos.
Broadcasters
By Zone